Home / Shop 10 items from Target’s new Prologue line that’ll take you through fall, mama The new line is packed with sophisticated, trend-forward pieces and understated classics you'll wear over and over again—and most items are under $30. By Justine Lorelle LoMonaco September 14, 2018 Rectangle You know those women who always seem to look perfectly put-together? Their structured tops never have toddler dribbles on them and there’s never a hair out of place? We don’t know how they do it either, but we may have found the secret to at least dressing the part! Meet Target’s latest you’re-going-to-want-to-buy-everything fashion brand, Prologue. It’s packed with sophisticated, trend-forward pieces and understated classics alike that you’ll wear over and over again this fall—and most items are under $30. Here are 10 items we can’t wait to wear. It’s all available , starting today, September 14th. 1. Fitted button-down shirt $24.99 Buy Now A crisp white button-down never goes out of style. One that’s made with wrinkle-resistant fabric? That never goes out of your #momiform rotation. Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy. You’ve got this. You might also like: 10 fall items we’re obsessed with from Target’s Universal Thread line Isabel Maternity activewear line launches at Target with inclusive sizing! The ‘Target Effect’ is a real thing—you’re not imagining it The latest Shop Push presents: A trend that’s here to stay—or one we should skip? Shop 10 Thanksgiving family games and puzzles to keep everyone entertained this holiday Baby The TJ Maxx of baby gear: How to save big on top of brands for your little one Motherly Stories Donating breast milk saves lives—and is easier than you might think