Privacy Policy
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Privacy Policy

PRIVACY POLICY

Updated as of July 2026

Motherly, Inc. (“Motherly”, “we” or “us”) provides this Privacy Policy to inform users of our policies and procedures regarding the collection, use and disclosure of personally identifiable information received from users of this website (the “Website”) and all other products and services, including mobile applications, owned, controlled or offered by Motherly, and all content offered as a part thereof (the “Services”). This Privacy Policy may be updated from time to time for any reason, at our sole discretion. We will notify you of any material changes to our Privacy Policy by posting the new Privacy Policy on our Website. You are advised to consult this Privacy Policy regularly for any changes. By using or accessing the Website, you are accepting the practices described in this Privacy Policy, and you are consenting to our processing of your information as set forth in this Privacy Policy now and as amended by us.

If you have any questions or comments about this Privacy Policy or our use of your personally identifiable information, please contact us by email at [email protected] or by mail at:

Motherly, Inc.

1629 K St NW, Suite 300

Washington, DC 20006

Personal Data

We collect personal data from you only when you voluntarily choose to register for an account on our Website (which is powered by WordPress) or otherwise actively submit information to us. We do not systematically store personal data about casual visitors who do not create an account. We use the personal data that we collect in order to provide and improve our Services, and as otherwise set forth in this Privacy Policy. Examples of personal data we may collect upon account registration include first name, last name, email address, and any other information you choose to provide in your profile.

Limited Data Storage

Motherly does not store personal data about users unless they create an account through our WordPress-based registration process. Information associated with registered accounts is retained only for as long as needed to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements. If you delete your account, we will delete or anonymize associated personal data, subject to any legal retention requirements.

Third-Party Personal Data

We may collect personal data from you about certain third-party individuals (for example, family members or contacts you choose to share information about). We use this personal data only as directed by you and to provide the Services. You warrant to Motherly that any personal data you provide us about any third-party individuals was obtained by you with appropriate consent.

Use of Personal Data

Motherly uses the personal data you provide in a manner that is consistent with this Privacy Policy. If you provide personal data for a certain reason, we may use the personal data in connection with the reason for which it was provided. For instance, we will use the personal data you input during the registration process to administer access to the Website and Services. We may also use information you submit to send emails or other communications at your direction or to tell you about products, content, and services that may interest you. We will give you the opportunity to opt out of receiving marketing communications from Motherly. Motherly and its affiliates also use your personal data and other non-identifiable information collected through the Website to help us improve the content and functionality of the Website, to better understand the users of our Website, and to improve our Services.

Payment and Transactional Data

If you make a purchase through the Services, payment and transaction data may be needed to complete your order (including name, payment card information, billing information) and your transaction history. Motherly does not store full payment card numbers. Our payment processors collect the financial information necessary to process your payments in accordance with their respective service agreements and privacy policies.

Personally Non-Identifiable Information

We may collect personally non-identifiable information when you visit the Website or use certain of our Services. This information is not, by itself, sufficient to identify or contact you. Examples include IP addresses, browser types, domain names, device information, and anonymous statistical data involving your use of the Website. Motherly may store such information, or it may be included in databases owned and maintained by Motherly’s affiliates, agents or service providers. This Website may use such information and pool it with other information to track, for example, the total number of visitors to our Website. No personal data is available or used in this process.

Aggregated Personal Data

In an ongoing effort to better understand our users, we might analyze the personal data that is provided to the Website in aggregate form. This aggregate information does not identify you personally. We may share this aggregate data with our affiliates, agents and business partners. We may also disclose aggregated user statistics in order to describe our services to current and prospective business partners, and to other third parties for other lawful purposes.

Cookies

In operating this Website, we may use a technology called “cookies.” A cookie is a piece of information that the computer that hosts our Website gives to your computer when you access a website. Our cookies help provide additional functionality to the Website and help us analyze Website usage more accurately. You can control cookies through your browser settings.

We Do Not Sell Your Personal Information

Motherly does not sell personal information. We do not share personal information for cross-context behavioral advertising. We will not sell or rent your personal information to third parties for their marketing purposes.

Sharing Information

We will not share your personal information with anyone except for the situations listed below or unless we specifically inform you and give you an opportunity to opt out. We may share your personal information with:

  • Authorized service providers. Our authorized service providers are companies that perform certain services on our behalf (for example, website hosting via WordPress infrastructure, payment processing, customer support, or analytics). These service providers may have access to your personal information only to the extent necessary to perform their functions, and we do not allow them to share or use any of your personal information for any other purpose.
  • Motherly affiliates. We may share information we collect, including personal information, with Motherly-owned or affiliated businesses under common control. All such companies will comply with applicable privacy and security laws.
  • Business partners (with your direction). We may share your personal information with merchants or partners only when you choose to participate in a specific offer, program, or promotion and authorize the sharing.
  • Legal and safety situations. We may disclose information in response to a subpoena, court order, or government request; to establish or exercise our legal rights; to defend against legal claims; when we believe disclosure is appropriate to investigate or prevent illegal activity, fraud, or threats to safety; or in connection with a corporate transaction such as a merger, sale, or bankruptcy.

Analytics

We may use third-party analytics tools to help us understand how users interact with the Services. These tools may collect information such as pages visited, interaction patterns, device details, and approximate location based on IP address. We use this information solely to improve our Services. These tools do not collect personally identifiable information beyond what is described in this Policy.

Children

The Website and our related Services are not intended for children under 13, and we do not knowingly collect information from children under the age of 13. Children aged 13 or older should not submit any personal information without the permission of their parents or guardians. By using the Website and our related Services, you are representing that you are at least 18 years of age (or the age of majority in your jurisdiction).

Links to Other Websites

This Privacy Policy applies only to this Website and the Services and not to any third-party sites.

Security

We take reasonable precautions to ensure the security of your personal information. However, we cannot guarantee that unauthorized personnel will not gain access to your personal information despite our efforts. You should note that information transmitted over the internet travels through third-party infrastructures not under our control. We cannot protect, nor does this Privacy Policy apply to, any information that you transmit to other users of the Website.

Opt-Out Policy

If, at any time after registering, you change your mind about receiving information from us or about the use of information volunteered by you, please send us a request specifying your new choice. You may also request deletion of your account and associated data. Please contact us as specified above.

Changes to the Privacy Policy

Although most changes are likely to be minor, Motherly may change its Privacy Policy from time to time, and in Motherly’s sole discretion. Motherly encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of the Services after any change in this Privacy Policy will constitute your acceptance of such change.

CALIFORNIA CONSUMER PRIVACY ACT (CCPA / CPRA) ADDENDUM

This California Consumer Privacy Act Addendum (“CCPA Addendum”) supplements the information contained in our Privacy Policy and applies solely to residents of the State of California (“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (collectively, “CCPA”). Any terms defined in the CCPA have the same meaning when used in this Addendum.

1. Categories of Personal Information We Collect

We collect the following categories of personal information only when you create an account on our WordPress-based Website or otherwise voluntarily submit information to us:

  • Identifiers – such as name, email address, and account username.
  • Internet or other electronic network activity information – such as browsing history on our Website, IP address, and interactions with our Services (collected via cookies and similar technologies).
  • Geolocation data – approximate location derived from IP address.
  • Other information you voluntarily provide – such as profile details or communications you send to us.

We do not collect sensitive personal information as defined under the CCPA (such as precise geolocation, racial or ethnic origin, religious beliefs, genetic data, biometric data, health information, or sexual orientation) unless you voluntarily provide it and we have a lawful basis to process it.

2. Sources of Personal Information

We obtain the categories of personal information listed above directly from you (when you register for an account or submit information) and automatically from your devices when you interact with our Website (via cookies and similar technologies).

3. Purposes for Collecting Personal Information

We use the personal information we collect for the following business purposes:

  • To create and manage your account and provide the Services you request.
  • To communicate with you, including responding to inquiries and sending service-related notices.
  • To improve, personalize, and develop our Website and Services.
  • To detect, prevent, and address security incidents and fraudulent or illegal activity.
  • To comply with legal obligations and enforce our terms and policies.

4. Disclosure of Personal Information

We may disclose personal information to service providers and contractors for the business purposes described above. In the preceding 12 months, we have disclosed the following categories of personal information for business purposes:

  • Identifiers
  • Internet or other electronic network activity information
  • Other information you voluntarily provide

We do not sell personal information and have not sold personal information in the preceding 12 months. We do not share personal information for cross-context behavioral advertising and have not shared personal information for such purposes in the preceding 12 months. We do not have actual knowledge that we sell or share the personal information of consumers under 16 years of age.

5. Your Rights Under the CCPA

If you are a California resident, you have the following rights (subject to certain exceptions and limitations under the CCPA):

  • Right to Know / Access: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, the business or commercial purpose for collecting, and the categories of third parties to whom we disclosed personal information.
  • Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions (for example, to complete a transaction, detect security incidents, or comply with a legal obligation).
  • Right to Correct: You may request that we correct inaccurate personal information we maintain about you.
  • Right to Opt-Out of Sale or Sharing: Although we do not sell or share personal information for cross-context behavioral advertising, you still have the right to direct us not to do so.
  • Right to Limit Use of Sensitive Personal Information: If we collect sensitive personal information, you may request that we limit its use to purposes necessary to provide the Services.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

6. How to Exercise Your Rights

To exercise any of the rights described above, please submit a verifiable consumer request to us by:

  • Emailing us at [email protected] with the subject line “CCPA Request”; or
  • Writing to us at: Motherly, Inc., 1629 K St NW, Suite 300, Washington, DC 20006.

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a request on behalf of your minor child. We will verify your identity before fulfilling a request. We aim to respond within 45 days of receipt. If we require more time, we will inform you of the reason and extension period.

7. Retention

We retain personal information associated with registered accounts only for as long as necessary to fulfill the purposes for which it was collected, including to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements. When you delete your account, we will delete or de-identify the associated personal information, subject to any legal retention requirements.

8. Contact for More Information

If you have questions about this CCPA Addendum or our privacy practices, please contact us at [email protected] or by mail at the address listed above.

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