That’s what I’m talking about

For disguising lessons as play: Fisher Price magic lights fishbowl

During the first year of life, babies’ cognitive abilities boom as they work to process the complex feedback from the world around them. That’s why hands-on activities are more than fun and games—they’re important learning tools.

For cuddling up together: Cloud Island plush baby blanket

When your active baby is constantly moving, those rare snuggles are all that much sweeter. Cozy up with a comfortable blanket, gather some favorite books and make a daily ritual of it.

For easy cleanup: Cloud Island silicone placemat

In just a few months, your baby has gotten quite the hang of eating. But table manners? That’s a different story. Let’s just say easy-to-clean placemats will save you a ton of time while cleaning up after the meal—which means more time for playing together!

For standing ovations: Baby Einstein activity table

Assisted standing offers your baby an exciting new perspective on the world! As they develop those leg muscles, it’s a great time to introduce activities at their standing height.

For your digital native: LeapFrog tablet

Thanks to a growing desire for independence (cue the tears!), your little one probably loves toys they can take into their own hands. And when there’s a learning element involved? Well, that’s something for a parent to love as well.

For jotting down favorite memories: Moleskine journal

With so many precious and special memories in the making, a journal that you can toss into your diaper bag allows you to document the cutest scenes before they slip your mind.

For combating #mombrain: Tile mate

Moms have so much to keep track of, and we all need a little help managing it all.

Thankfully, technology comes to the rescue with trackable tags that can help you find your keys, wallet, phone or anything else that often gets misplaced.

For logging those miles: Graco FastAction jogging stroller

The mood-boosting benefits some fresh air are real. Getting outside with a baby for a spin around the block can be simple with this awesome stroller, which even allows mama to get a jog in (hello, endorphins!) while logging time with her babe.

For easy touch-ups: Honest Beauty mascara

Now that you’re a mama, you may be thinking more about the ingredients in your go-to beauty products—and few things in the makeup bag get more use than mascara. Yet another reason to love Target? They categorize clean beauty items so you can easily identify them.

For your active lifestyle: All In Motion sports bra

When your life is a workout—hello, busy baby!—a quality sports bra is an everyday essential. Because let’s face it: Even a “rest” day feels pretty active when you’re chasing after and lifting a tiny human.