Home / Podcast / Season 16 Shattering taboos: Joanna Griffiths on the business of period underwear and perimenopause "50% of the population menstruates. This is like a big market. These are real problems.” By Diva Anwari November 9, 2023 Rectangle This article is sponsored by Knix. Thank you for supporting the brands that support Motherly and mamas. In this episode, Liz speaks with Joanna Griffiths, mom of three, and President and Founder of Knix. After normalizing leak-proof underwear, Knix is now on a mission to shine a light on the “invisible” chapter of menopause, with their new video “The Invisible Period.” In this episode, Joanna talks about why it is so important to normalize conversations around perimenopause. She also gets candid about the barriers she had to break as a women founder pitching male investors with a product they didn’t initially understand and the joys and struggles of motherhood. The latest Our Partners Finally! We found the best diapers for sensitive skin Our Partners Here’s how to avoid the back-to-school lunch slump this year Our Partners Going to Music Together® classes is a bonding experience to cherish forever Our Partners New mom must-haves: Here’s what we love about MAM bottles and why they top our list