it’s science

It’s science: You don’t need to shower as much as you think

The CDC states that although frequent bathing has aesthetic and stress-relieving benefits, it serves little microbiologic purpose. So skip that shower, mama.

It’s science: How hugs positively affect your child’s development

Keep those snuggles coming, mama.

It’s science: An element in breast milk can help prevent—and may cure—cancers

"14% to 19% of all childhood leukemia cases may be prevented by breastfeeding for six months or more."

It’s science: An early bedtime for men leads to healthier sperm

It's nice to be reminded that men's lifestyles have a significant impact on fertility too

It’s Science

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It’s science: For women trying to conceive, a walk may be the answer

So what does this mean for you?

It’s science: Breastfeeding may boost mom’s heart health for years to come

But even if you formula feed, there are ways you can protect your heart.

The psychology of clutter: Why we hold onto ‘stuff’—and what that may be teaching our kids

Our clutter tells a story. 

The gender sleep gap is real—and it explains why moms are so exhausted all the time

Women report less sleep than men—and moms report *way* less sleep.

It’s science: Eating 1 egg a day boosts your baby’s brain development

It’s science: Eggs are good for your baby’s brain

It’s science: Pregnancy can be contagious among friends

Research explains all those announcements on Facebook.

It’s science: The reason your youngest should be your ‘favorite’

Younger siblings are more prone to social comparison—so it benefits them to “play favorites.”

The ultrasound tech could probably tell if your baby will be left-handed

Researchers could predict right- or left-handedness at 18 weeks gestation with close to 100% accuracy. 

It’s Science: Dads of preemies are more stressed *after* baby comes home

This says a lot about the pressure on all new dads.

First baby born after successful uterus transplant in America

The landmark birth is the result of a clinical trial and could change the future for many families.

It’s science: only children are more likely to be creative thinkers

Growing up solo leads to measurable differences in brain development that makes only children think differently than kids with siblings.

It’s science: babies as young as 6 months old are already connecting words

Our babies are listening and learning from what we say, even if it doesn’t seem like it.

It’s science: middle children are more likely to be social and successful

Middleborns are enviable, not envious.

It’s Science: sending a loving text can help keep your marriage strong

“You’re so hot. I love your smile.”

It’s Science: Why your kids are obsessed with those unboxing videos on Youtube

What is it about these clips that make them so mesmerizing for kids?