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Discover handpicked parenting and baby essentials at the Motherly Shop. From maternity must-haves to thoughtful gifts, explore products designed to support moms at every stage. Shop now!
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Carter’s just launched a kids line—and it’s pure magic ✨

The beloved baby brand is growing up.

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Get 60% off nursery furniture + decor at Wayfair TODAY ONLY!

There are some MAJOR deals to be had.

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Target’s latest store update is SO convenient for parents

With same-day delivery for in-store purchases.

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Advertising Guidelines

These Guidelines detail and explain Motherly’s relationship with its advertising partners and…

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The Hunter + Target collab is here! What to get before it sells out

The collaboration of our dreams has finally launched! #HunterxTarget teamed up to…

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If you love Anthropologie, you’re going to love Target’s new line, Opalhouse

We rounded up 14 of our favorite items.

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The 6 best minimalist bassinets for chic + stylish mamas

Why sacrifice style for function if you don’t have to?

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11 simple + beautiful wooden toys you can buy at Target

They encourage open-ended play and spark imagination—all while looking great scattered all over your living room floor.

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Disney’s ‘Little Mermaid’ pool collection is what dreams are made of

Look at this stuff! Isn’t it neat?

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10 furniture + decor pieces no one will know you bought at Walmart

Minimalism at affordable prices. ?

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Bed Bath & Beyond will take your Toys ‘R’ Us gift cards, but you better act fast

The gift card exchange ends at midnight on Thursday. 

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Motherhood Maternity is having a warehouse sale—up to 80% off

Here’s what to buy. 

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Target’s got $5 rose for all your pink wine needs

A new varietal joins Target’s California Roots lineup just in time for summer. 

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Chip + Joanna Gaines just added 150 new items to their Target line

From gardening tools + Mother’s Day gifts to DIY home goods and even a Jo-inspired paint line, we’re in love.

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H&M is having a major sale with up to 60% off—so you know where to find us

Something for the kids, something for the home and something for you!

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Breastfeeding

Why Are the Breastfeeding Rates in Rural America So Low?

A mom from Appalachia shares her thoughts.

Breastfeeding
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Make all your kids’ unicorn dreams come true with these 20 magical products

These are sure to enchant + inspire all the little ones in your life.

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Etsy’s having a sale! 10 great handmade items any mama needs

Plus a few favorite picks for your kids!

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Ulta’s 21 days of beauty includes cult favorites that *never* go on sale

Get your wallets ready and act fast—lots of these offers will only last for one day!

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Everything you need to create a capsule wardrobe for your baby

Less is more, mama. 

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