retail news

News

Starbucks doubles paid leave program—even for part-time baristas

Starting March 2025, Starbucks is more than doubling paid parental leave for U.S. store partners working an average of 20 hours a week or more.

Baby Shopping Guide

The Amazon February Baby Sale is live–and here are the deals you want to know about

Save up to 50% off essentials and big-ticket gear!

News

Meet the *new* Motherly

Introducing: Free on-demand classes, article bookmarking and DEALS!

Pregnancy Products

7 affordable Quince maternity pieces that every pregnant mama should have on her radar

Prices start at less than $25!

Viral & Trending

This is not a drill—Babies R Us is planning a comeback in 2023

This is the first step in a planned nationwide return for the store.

Home Shopping Guides

Wayfair’s Way Day Sale is coming: Here are 20 family-friendly products that are already on sale

With discounts up to 60% off, you can't afford to miss it!

Our Partners

12 sustainable baby clothes that are good for your little one & the world

12 sustainable baby clothes that are good for your little one &…

Beauty & Style Shopping Guides

17 not-to-be-missed deals from the Hanna Andersson sale

Hand-me-down quality at 60% off? Yes please.

Beauty & Style Shopping Guides

The new Pioneer Woman Collection is perfect for twinning with your mini 👯‍♀️

Now's the time to wrangle your mom and grandmother for that four generation photo you've been trying to create for years, mama!

Holidays

The best Labor Day sales you can already take advantage of

So many of our favorite stores are having some incredible sales from now through Labor Day!

Style

Nike is launching a maternity line—and everything is under $85

"The line was conceived, led and inspired by moms and expecting moms."

Beauty & Style Shopping Guides

Allbirds just launched a new underwear line and it’s a dream come true

Plus, boxer briefs for guys, too.

Style

Top fashion trends from NYFW that mamas can wear right now

Hint: You already have a few looks in your closet.

Baby Shopping Guide

4moms just launched a smart bassinet (and we’re obsessed with its features)

Prepare for more sleep, mama.

Style

Venus Williams’ clothing line is launching a size-inclusive collection 🙌

EleVen by Venus is available in the plus size subscription box from Dia&Co.

Home Shopping Guides

The ‘Target Effect’ is a real thing—you’re not imagining it

You know how sometimes you go to Target for just one thing...and then come out with a whole cart full of stuff? Here's why.

Home Shopping Guides

Walmart’s online nursery section just got a gorgeous makeover 🙌

Mamas-to-be can shop six curated collections that are on-trend (and on a budget).

News

Amazon Prime Day off to a glitchy start

Prime Day shoppers were disappointed as site glitches kept them from the deals.

Viral & Trending

The story behind Gap’s breastfeeding ad is beautiful + important

One mom’s nursing session is turning into a social media moment.