it’s science

Life

It’s science: Wanting to ‘eat’ your baby makes you a better parent

Go ahead and nibble on your baby's cheeks. Research says it makes you an even better parent.

Birth

Yes, you might shake after giving birth—and it’s totally normal

I wish someone had warned me about postpartum shaking.

Getting Pregnant

PFAS exposure may significantly affect male fertility

Recent studies have revealed that environmental toxins known as PFAS may lower sperm count and reduce sex drive in men. Here's what you need to know.

Child

Mama’s little helper:How to promote helping behavior in your toddler

Want your child to help out more with everyday tasks? It's all in the timing.

Life

It’s Science: Mama’s voice reduces pain in premature babies

New research shows that when mamas talk, babies are soothed.

Life

COVID vaccine antibodies found in breast milk of vaccinated mothers

It's not called liquid gold for nothing: Vaccinated, breastfeeding mothers may be able to provide passive immunity to their infants.

Child Learn & Play

It’s science: Giving experiences instead of toys boosts your kid’s intelligence & happiness

There's no need to stress about getting them everything on their wishlist. Spending time with your kids is far more valuable.

Baby Sleep Guides & Schedules

How much sleep does a 16-week-old baby need?

We've rounded up expert guidance tips on your newborn's sleep schedule.

Life

It’s science: Your blood pressure *before* you get pregnant could determine your baby’s sex

It's not just chromosomes that help determine whether you're having a boy or girl.

Life

It’s Science: The more you hug your baby, the more her brain benefits

A survey of 125 full-term and premature newborns at Nationwide Children's Hospital in Columbus, Ohio, found early, gentle displays of affection from parents and caregivers have lasting effects on how baby brains react to gentle touch.

Life

It’s science: The glucose test is safe for pregnant women—but there are alternatives if you want them

We break down the science behind the myth.

Children's Health

It’s science: Is it safe to go to Disneyland?

The happiest place on Earth opens to out-of-state visitors today, June 15th. But what does that mean for families with unvaccinated children?

Health & Wellness

It’s science: What happens to a guy’s brain when he becomes a dad

New moms aren't the only ones experiencing hormone changes.

Life

Baby steps to better sex after childbirth

Your ultimate guide to great postpartum sex.

Celebrity News

Kate Middleton’s recent interview sheds light on important maternal health work

Her conversation with a Ugandan midwife and nurse highlights the important work of a community organization that supports women and girls in Uganda.

Our Partners

I tried Press Pause CBD Oil, and I’ve never slept better as a mom

And I haven't even told you how it helped my anxiety.

Life

My son was diagnosed with a rare disease at 5 months old—this is our fight

And even with this weight bearing down on us, we see the light at the edges.

Beauty & Style

It’s science: 5 reasons why trying CBD might help you sleep

Insomnia can darken your daytime hours and ability to function at your best—using CBD for sleep might work.

Community & Friendship

You’re not imagining it: Mothers need friendships to thrive

Missing friends is another factor that makes this pandemic so hard on moms.

Life

Yes, certain foods can increase sperm count—here’s what to eat

Sperm health is just as important as ovum health.