We love a good deal, especially if it also means helping us look good!


Ulta’s biggest beauty sale of the year is happening now and is just too good to pass up. The 21 Days of Beauty features select cult favorite makeup and skincare products daily at 50% off both in stores and online.

Whether you live and breathe all things beauty or want to feel a little more like yourself post-baby, there’s something here for everyone. We’re rounding up our mama favorites that never go on sale. Get your wallets ready and act fast—lots of these offers will only last for one day!

MARCH 27—St. Tropez In-Shower Gradual Tanning Lotion

While your fam may not have a tropical vacation on the books, mama can still have a sun kissed glow. St. Tropez is the holy grail of self-tanners and this one is so easy to apply in the shower. Plus, it’s paraben, sulphate free!

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$12.50, regularly $25.00

BUY

MARCH 30—Peter Thomas Roth Un-Wrinkle Peel Pads

This peel is gentle enough to use daily, but has some incredible benefits for the skin. It exfoliates, brightens and helps your other products better absorb. Bonus: minimizes pores and reduces uneven skin tone.

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$22.50, regularly $45.00

BUY

MARCH 31—Anastasia Beverly Hills Brow Wiz Pencil

Chances are, you don’t have time to fill in your eyebrows perfectly every day. This product simplifies that. It’s super thin so every stroke looks natural and it adds just enough color to give your face some life.

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$10.50, regularly $21.00

BUY

APRIL 3—Laura Geller Baked Blush-n-Brighten

We love products that do double duty, especially when we’re short on time. While it’s primarily for blush, you can also use it as a highlighter, a little lip color and eyeshadow. Bonus: It also has anti-aging properties. ?

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$14.00, regularly $28.00

BUY

APRIL 4—Frog Prince Lipstick

Who says mom can’t play princess, too? Don’t be turned away by the green hue! This moisturizing lipstick changes color to a pink that matches your lip tone. It’s basically like a customized lipstick you can throw on and go.

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$12.50, regularly $25.00

BUY

APRIL 5—Urban Decay Eyeshadow Primer Potion

If you can’t ever get your eyeshadow to actually last all day, this primer is your solution. It also makes colors more vibrant and reduces creasing. This sale includes five of the most popular primer potions, from anti-aging to nude underlays.

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$11.00-$12.00, regularly $22.00-$24.00

BUY

APRIL 6—Estee Lauder Double Wear Concealer

Motherhood is exhausting so concealer is definitely our best friend. This double wear stay-in-place flawless wear concealer lasts 15 hours—perfect for heading back to the office or going on a trip. Plus, it doesn’t crease and is water, perspiration and humidity-resistant. Hello, spring!

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$14.00, regularly $28.00

BUY

APRIL 7—Too Faced Better Than Sex Mascara

There’s a reason this mascara has its name—it’s really *that* good. If you only have time for one makeup item, this would be it. Say hello to volumizing, lengthening and curl that are sure to make you look more awake.

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$11.50, regularly $23.00

BUY

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Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy. You’ve got this.