The Target x Vineyard Vines collection is here and we want everything 🙌

Let's say it together, friends: Yassss!

If you’ve ever shopped at Vineyard Vines you know two things. One, it’s simply adorable. Like, the stuff that Nantucket dreams are made of. Stripes, checks, plaids and pinstripes in soft pastel hues for the entire family. Even the dog.

And second, you know that in order to achieve such a crisp, cool East Coast vibe that will look oh-so-perfect in your professionally-shot family photo you’ll have to pay. Nope, that wee whale logo is not cheap, folks. How much are we talking? In the range of $50 for a boys button-down shirt or $70 for a girls madras dress (to be fair, it does have flutter sleeves and holy cannoli it might just be worth the price tag!). The good news is that we can verify the quality is top notch—my two sons regularly receive my nephews’ hand me downs and even after being worn by four boys, they’re still in top-notch condition.

Needless to say, for those of us with a penchant for prep on a tighter clothing budget, the news of Target’s Vineyard Vines collaboration was music to our ears. We’ve actually tried the product and we’re drooling… over the styles, the quality and the prices! Comprised of more than 300 pieces, the collection is priced from $2 to $120, with most of it costing below $35.

Let’s say it together, friends: Yassss!

Check out our favorite pieces for the whole family below.

Vineyard Vines for Target Women’s Sleeveless Ruffle Tie Waisted Midi V-Neck Dress

target and vineyard vines collaboration 0 Motherly

Price: $35

BUY

Vineyard Vines for Target Baby Ruffle School of Whales Sleeveless Bodysuit

Price: $12

BUY

Vineyard Vines for Target Boys’ Short Sleeve Polo Shirt

Price: $16

BUY

Vineyard Vines for Target Men’s Striped Swim Trunks

Price: $25

BUY

Vineyard Vines for Target Girls’ Striped Scoop Neck Romper

Price: $20

BUY

Vineyard Vines for Target Toddler Boys’ 1/4 Zip Pullover Sweatshirt

Price: $16

BUY

Vineyard Vines for Target Women’s Blue One-Piece Swimsuit

Price:$35

BUY

Vineyard Vines for Target Women’s Women’s Gingham Long Sleeve Shirtdress

Price: $35

BUY

Vineyard Vines for Target Throw Blankets & Pillows

Price: $25-$30

BUY

Vineyard Vines for Target Pet Accessories

Price: $6-$11

BUY

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