These new arrivals from the Motherly Shop are *so* brilliant you need them all

Cubcoats, Lovevery and Yamazaki—everything you need, mama.

Every week, we stock the Motherly Shop with innovative and fresh products from brands we feel good about. We want to be certain you don’t miss anything, so to keep you in the loop, we want to provide you with a cheat-sheet of sorts.

So, what’s new this week?

Cubcoats : Cozy kids’ wearables with a secret

The 2-in-1 wearable and playable pieces from Cubcoats are high on our list of back-to-school must-haves. Their hoodies, T-shirts and jackets transform to huggable, cozy friends when kiddos aren’t wearing them upping their coolness factor and the likelihood they won’t end up in the lost and found.

Lovevery: Gorgeous toys for developing brains

Lovevery’s staged-based toys are designed by child development experts to bring purpose to playtime and help parents feel confident that their little ones are playing with the right toys at the right age. Even better? They’re simply beautiful.

Yamazaki: Minimalist home goods to keep everything organized

From corralling the LEGOs to keeping essentials neat and tidy, we’re totally crushing on Yamazaki’s minimalist solutions.

Not sure where to start? Here’s what we’re adding to our cart:

Cubcoats Uki the Unicorn T-shirt

This is one t-shirt that won’t land in the hand-me-down pile for quite awhile. The pink tee transforms into an adorable, portable unicorn pal that’s always in style.

$20

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Cubcoats Papo the Panda down jacket

It might look like your ordinary black puffy jacket, but this winter essential is far from ordinary. Kiddos can transform the jacket into the cutest, plush panda snuggler when they take it off. It’s perfect for folding up to use as a pillow on long car rides or just to have a friend to play with.

$52

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Cubcoats Tomo the Tiger zip-up hoodie

We’re totally in love with Tomo! From Cubcoats original line, this 2-in-1 hoodie and plush pal is ready for adventure. The high-quality construction holds up against all the washing, so no worries when it becomes their signature style.

$45

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Lovevery the block set

With limitless ways to play, this science-based 70-piece set engages little ones of all ages to unlock STEM concepts like math, physics, and engineering, along with higher-order planning and problem-solving. Bonus: The included wooden box is not only ideal for neat and tidy storage, but also converts into a play car!

$90

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