Can’t find the viral Target ghost pillow? Aldi just released their own version

If you’re spending anytime on the internet lately, it’s likely that you’ve come across a slew of videos on social media about hunting for a highly specific ghost pillow from Target’s Bullseye section that’s so cute, chic and affordable—it’s spooky. But thanks to all the social media buzz, decor enthusiasts are having a hard time finding the TikTok-famous Target ghost pillow, with some going to as many as nine different stores to get their hands on the haunted accent. Enter: Aldi, your neighborhood grocery store, swooping in with their own $10 version that’s sure to vanish just as fast. 

Made from cozy sherpa, the Aldi ghost pillow lends an instant (albeit spooky) softness to your sofa or bed. The pillow is part of Aldi’s fall home decor release from Huntington Home, which also includes more classic Halloween hits like a black bat, a witch’s hat and a tri-colored candy corn. Their new fall collection contains more bargain-friendly buys: We’re also partial to their white skull wax warmer at just $9 and bat-shaped string lights at just $4.

Halloween decor seems to be on the rise over the past few years. According to a 2022 study by the National Retail Federation, Halloween spending on home decoration grew by 10% compared to the previous year. Consumers are clearly looking for ways to get into the spooky spirit—and creating their own take on the haunted house vibe more than ever before.

But why is the ghost pillow in particular so popular? It’s the perfect combination of scary and chic—and it’s the opposite of gory or garish. For those looking for Halloween decor that fits in with the rest of their aesthetic, the soft fabric, white and black color scheme and curved lines look especially chic stacked up with other neutral-hued pillows and throw blankets, but the eerie eyes lend it a scare-factor that’s just right for the spooky season. 

@chelseavitt Eek! 👻 Isn’t he the cutest? I just happened to walk in as they were stocking the shelf. Have y’all been able to find them at your store? #targetfinds #targethalloween #halloweenathome #ghostpillow ♬ Lil Boo Thang – Paul Russell

No matter if you opt for just one or scoop up all four, all the Aldi pillows are cuddly, plush and perfect for those looking to add a touch of ghostly charm to their living spaces. But you’d better head over there fast—or risk embarking on your own haunted maze to get your hands on one.