Our editors tried Drew Barrymore’s new beauty line—here’s what we thought

Every time a celebrity launches a beauty collection, my reaction is meh because it always feels so unattainable to me, both in price but also in skills required to use the products. As a mom of different aged kids, my routine is basically as fast as I can possibly accomplish this task while trying to also check work email. So, no, I don’t have time to contour my face like the Kardashian sisters. I do, however, have time to put some Chapstick on my lips.

But then came Drew Barrymore‘s new beauty line, FLOWER Beauty. She’s a super relatable person to begin with, but also a mega honest mom. She got our attention so we decided to test some of her products, thinking about other moms out there who might need a little extra self-care without breaking the bank. Here are Motherly’s commerce editor’s reviews.

Drew Barrymore’s FLOWER Beauty reviews

Supernova celestial priming whip

I’m obsessed with using a good primer because without one my makeup just doesn’t last as long or look as smooth. The one I’ve been using has been on the spendier end so I was eager to see what a more affordable (and whipped!) version would be like.

Well, no joke, it’s amazing. It’s so incredibly light, but also hydrating for my dry skin and gives me a soft-focus glow almost as if someone airbrushed me. I couldn’t believe how smooth and glowy I looked just with the primer alone. I can see myself using this on no-makeup days just to give my skin a little love, and with how affordable this one is, I think I might just kick my spendy version to the curb. 

Buy now: $16.99

Scribble stick

As a busy working mom, I’m always looking for multitaskers to make my life easier, and this scribble stick is exactly that. It’s billed as being for eyes and lips, but I even used a little on my cheeks and blended to make a great, easy blush. I love the pigment on the color I tried, Plumsicle, which gives you a dramatic vampy lip, and is perfect for making a lazy smokey eye. This is a great one to toss into your bag for on-the-go application.

Buy now: $11.49

Color shift lip smoothie

After a week of wearing this lip treatment, my lips feel amazing even more so considering it’s already super cold where I live and by now my lips are usually so chapped. The pH adjusting technology changes the shade of this lip smoothie for the best for your lips, so it adds a little touch of color without it being a full on lipstick type of coverage, which I was really into.

Buy now: $11.99

Fiber Fix brow gel

Boy Brow? Never met him. I’m totally crushing on Flower’s affordable fiber-infused brow gel these days. I have a pretty basic make up routine, but defining my light brows is a foundational part of it. It works wonders for making your eyes pop, making you look awake even if you’re riding the struggle bus at 7am after being woken up six times in the night. I’ve been using this one for a couple weeks now and I’m impressed with the way it stays put throughout the day without flaking off. Also, the tiny brush is just right for applying it like a pro even though I’m very much not.

Buy now: $11

A version of this post was published October 23, 2020. It has been updated.