Our favorite all-natural beauty products for pregnant + new mamas

Pleni Naturals cleansing oil and exfoliating mask

A little goes a long way with this face oil. While the price might seem initially steep, when you’re using only a few pumps a day this bottle can last longer than you might expect. Plus, it’s two products in one.

We love this certified non-toxic and vegan formula for being super gentle on your skin and pregnancy safe. You can use this in your everyday cleansing routine—leaving your face feeling clean but not tight or squeaky—or you can leave it on for up to 10 minutes as a mask to get the exfoliating benefits from the papaya enzymes to help you gently dissolve dead skin cells. It’s so great, you might want to consider keeping it in your routine beyond pregnancy, too, mama.

Acure prickly pear + fig extract shampoo

Free of parabens, sulfates, phthalates, mineral oil, petrolatum, silicone, and just about anything that could threaten you or your baby, this is one of the most accessible shampoos on the market that actually works wonders for pregnancy and postpartum hair loss. It increases hair’s elasticity and aids in preventing breakage after a few uses. Their masks also make great self-care treatments both before and after your little one makes their arrival. Trust us, you’ll have earned a little pampering!

Amareta brightening gel cleanser

Wouldn’t it be great if a skincare line had products for every stage of pregnancy and new mom life? Wish = granted.

This lightweight daily face wash cleanses, balances and brightens your skin throughout your hormonal cycle. Plus, you won’t find chemicals, synthetic preservatives or harsh acne treatment ingredients, but you will find lots of vitamin C to brighten and hydrate even the dullest skin.

Beautycounter hydrating foundation

Beautycounter is a mom-founded company that has been making waves by pushing the FDA to enact stricter rules about what is allowed into cosmetic products in the U.S. They hold themselves to a high standard, banning 1,500 questionable or harmful chemicals from all of their products—without sacrificing on quality.

Our favorite product includes the hydrating foundation that’s perfect for light to medium coverage, and it includes sodium hyaluronate, a natural moisture magnet, to promote smoother-looking skin and reduce the appearance of fine lines and wrinkles.

Belli anti-blemish facial wash

Sometimes pregnancy can do not-so-beautiful things to your skin. Since most anti-blemish treatments contain chemicals not recommended for pregnancy, we love Belli Skincare as a safer alternative. While all their products are free of parabens, gluten, artificial dyes and fragrances, their anti-blemish spot treatment and acne wash is great for pregnant or nursing mamas battling problem skin. Plus, it feels and smells super luxurious.

Erbavia stretch mark cream

No one deserves a little spa treatment more than pregnant mamas. But in case you don’t have time for an afternoon away, we recommend Erbaviva’s line of organic and chemical-free beauty treatments.

For a little nightly belly pampering, we loved combining the stretch mark cream (non-greasy so you can dress right away!), stretch mark oil , and belly butter . All three products feature the same earthy, spa-like scent and pair beautifully for a deep hydration—take that, third-trimester itchiness.

evanhealy sea algae serum

When searching for pregnancy-safe products, you can’t go wrong by starting with nature. Evan Healy’s line of skincare products are all-organic and plant-based, leaving out synthetics or other toxic ingredients. We’re super into the sea algae serum that’s made up of sea buckthorn oil, seaweed, algae, hyaluronic acid and CO Q-10 to tone and beautify skin your entire pregnancy.

Naked Truth Beauty lip + cheek stick

Naked Truth Beauty is a beauty company firmly rooted in safe products and ingredient education. Even their packaging is made from recycled ingredients and can be recycled or composted after use.

While they carry an assortment of bath and beauty items, our favorite is the Lip + Cheek stick . It’s easy to apply, the color blends perfectly and they have a fair variety of shades for different skin tones. Plus, who doesn’t love a product that pulls double duty—just like you, mama.

W3LL People nudist lip butter

What happens when an elite makeup artist, a cosmetic dermatologist and a tree-hugging entrepreneur team up to create a beauty line? Safe product magic.

That’s the story behind W3ll People, a company firmly rooted in non-toxic formulas and minimalist makeup looks. Every product contains premium natural ingredients and skips fillers, propylene glycol, petrochemicals, and petroleum by-products, meaning you’ll look as good as they make you feel.

We loved the lip butter for natural shades that work on any skin tone (plus a slight tingly that plumps your lips). This powerful lip butter also provides SPF 15 broad-spectrum protection for mamas who love the sun.

Ilia limitless lash mascara

Infused with a hint of organic shea butter and keratin to help boost and enhance lash condition, this lightweight and nourishing formula is just what the doctor ordered for a classic, black finish. You’ll also find a blend of organic bee and carnauba waxes to weightlessly condition each lash, while still keeping them lifted throughout the day.