The HATCH Mama collection is everything your pregnant body needs right now

Let me start by saying I’m not a fan of moisturizing. I hate being wet and sticky and after applying product to my body, I have to stand around awkwardly until I’m fully air-dried—a practice that is not compatible with having three kids under the age of 3. However, as someone who has carried three children in her body, I also know how much your belly needs hydration as the baby grows.

This was especially true with my second pregnancy. My belly popped way sooner (a thing that happens with subsequent pregnancies) and on top of that, I was carrying twins, which meant I became super pregnant super fast. My belly was itching constantly from the skin stretching (I checked with my doctor to make sure I didn’t have Cholestasis) and there was no scratching in the world that could ease my discomfort. My doula recommended the HATCH Mama belly oil and changed my life. The oil is nourishing—but more important to me, quick-drying—so I could apply it all over my planet-sized twin belly and get dressed immediately after without having my clothes ruined nor stuck to my body. Because of how much I loved the oil, I tested other products, and let me tell you, they’re all equally amazing.

Curious about the HATCH Mama collection? All of their products are non-toxic and mama-safe, designed to help pregnant people overcome the challenges unique to pregnancy. As their website claims, “from stretch marks to thinning hair, to sleepless nights, we’re helping you tackle every prenatal and postnatal beauty issue head-on so you can continue to feel like the best version of you.” I’m here for all of this.

Here are my favorite products from HATCH Mama:

Belly oil

$58

Intensely hydrating + fantastic at reducing the appearance of stretch marks and scars, this will be your favorite through pregnancy + beyond.

SHOP

Belly mask

$42

Not only does it help to minimize the appearance of stretch masks + scars during pregnancy + postpartum, but there is a little non-toxic wink (and that’s to you, mama.)

SHOP

Nipple + lip ointment

$28

Calming + soothing, this magic sauce is lanolin-free & made of tropical butters and super fruits. I’m not lying when I say you will not want to stop using this, even way after birth.

SHOP

This article was originally published in March 2021. It has been updated.

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