Who would have thought Target could get any better ? Apparently the folks in charge of store design and policy. While moms in America continue to face pushback for simply breastfeeding their babies in public, Target has taken an amazing stance on the issue.

Through its policies and remodel plans that include dedicated nursing rooms, Target is sending an important message to mamas: Whether you want to nurse in full view of everyone in housewares or prefer to feed your baby in a private spot, Target’s got your back.

“At Target, you are free to nurse wherever and whenever you like…”

 

 

We love Target’s nursing policy, which straight up states that moms rock (we do) and mamas can feed wherever they need to in the store.

“At Target, you are free to nurse wherever and whenever you like while you shop because we think #momsrock. But, if you would like a comfy (or more private) spot to nurse or change a diaper, please ask our Fitting Room Attendant about our Nursing Room!” reads the sign, which was posted in Target stores and shared online by a happy shopper.

Moms in the comments section of the Breastfeeding Mama Talk Facebook page are attesting to how Target lives into this policy, swapping stories about how supportive team members in red polos have been about infant feeding.

“I nursed in the outdoor furniture section, and had a couple staff members make sure I was comfortable,” one mama wrote.

 

Making mamas a space, too.

targets nursing breastfeeding policy 0 Motherly

Target is obviously super supportive of moms nursing wherever they need to in the store, but not every mom is comfortable nursing in the outdoor furniture section or the food court. That’s why Target included nursing rooms in store remodel plans. Comfy chairs and locking doors are exactly what mama needs sometimes.

The nursing rooms were originally added to about 40 remodeled stores, but moms loved them so much that Target decided to include that in every store remodeling plan.

Basically, no matter what kind of Target run you’re doing—a mad dash to the Drive Up service, means you won’t have to get out of your car (or unbuckle your sleeping baby) to pick up your online order , a hands-free walk-and-nurse with a baby in a wrap and a frap in your hand, or even one that includes a private nursing session, moms and babies are welcome at Target.

We love it and hope other businesses are taking notes!

 

[A version of this post was originally published November 16, 2017. It has been updated.]

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