One thing no one ever tells you about becoming a parent: You will spend an exorbitant amount of time thinking about (and discussing) your baby’s pee and poop. But who could blame you, considering how your little one’s bowel movements will genuinely affect virtually every aspect of life, from running errands to (hopefully!) getting a full night’s sleep.

Which is exactly why finding the best, most absorbent diaper can literally be a life-changing moment for every parent. The diaper brand that has been turning our heads lately, thanks to its shockingly impressive absorbency? Rascals.

Rascals premium diapers are designed to deliver, helping you say good-bye to leaking diapers, soiled outfits, and your baby waking overnight due to a wet-feeling diaper.

Here are five reasons why you’ll find Rascals premium diapers on our changing table, in our diaper bag, and everywhere in between:

1. They might be the most absorbent diapers in the world.

Made with unique Hydrolock Core™, Rascals diapers offer up to a whopping 12 hours of leak protection and absorb 25 times their weight in liquid to help keep baby’s skin dry. In case you’re feeling a little too sleep-deprived to do that math (we totally get it), Rascals recently brought it to life with a viral TikTok video demonstrating that their diapers can hold up to five cups of water without leaks. Did that just blow your mind a little? Yeah, us too.

2. They’re incredibly affordable for families

A robust diaper budget is a necessary evil of life with a new baby, but Rascals is doing their part to make their premium quality products accessible and affordable for every family. On top of an expanded distribution at Walmart (making their high-performing diapers, training pants and wipes available at over 4,000 stores across the U.S.), they also cost less per diaper than competitive brands without any sales or promotions. Even better, they’ll let you try before you buy with their Sampling Campaign, which gives families the chance to try a free sample of Rascals premium diapers or training pants so they can put them to the test themselves.

3. They’re gentle on baby’s sensitive skin.

Absorbency is great, but any experienced parent knows that diaper comfort goes beyond simply being able to hold your…er…water. That’s why Rascals premium baby products are certified by world-leading organizations, including dermatologically certified by Dermatest, Allergy Certified and Standard 100 Certified by OEKO-Tex meaning they are rigorously tested and certified free from over 100 harmful substances. Made without harsh chemicals, latex, lotions or fragrances that could irritate your baby’s delicate skin barrier. Their diapers are feather-soft, vegan, cruelty free and  printed with water-based inks. 

4. They’re designed to perform without sacrificing comfort.

Created with their Rascals Stretchy High-Back Waistband™, triple leak guards and soft leg cuffs, Rascals diapers are packed with features to keep leaks and blowouts contained. Twelve individual strands of elastic create a more secure and flexible fit around the waistband, while a unique deep pocket also forms a larger area to catch what your baby dishes out, reducing the chance of sneaky leaks and dreaded “up the back” blowouts. And thanks to their breathable, feather-soft premium fiber blend, your baby’s most sensitive parts are kept dry and comfortable with a reduced likelihood of rashes.

5. They’re made by parents for parents.

The simple fact is, no one knows like a parent what will work best for parents. And not only are many members of the Rascals team parents themselves, but they also aspire to be the village you need when tackling any product issues. On top of being the most-liked and followed diaper brand on TikTok, they also have a dedicated team of Customer Love experts handling all customer interactions and providing educational resources for their community. And it’s working–the company has racked up over 60 product and brand awards so far, proving that providing parents with better value and better products is always a winning strategy.

And did we mention that we’re not the only ones that love them? Rascals diapers have over 20,000 5 star reviews on Walmart.com, over 5,000 parents have rated them 5/5 for absorbency, and 93% of parents samples would recommend Rascals to their own parent friends. Take it from this reviewer, who said:

“Absolutely the BEST diapers you can buy!!! We have tried every store brand, big name brands and reusable options with no avail. They do run a bit on the bigger side, but they do NOT leak or ever feel damp on the outside. These diapers hold up so much more than we could have ever expected. This company is going to be around for a long time. Give them a try to see why!!!”


Ready to try the world’s most absorbent diaper yourself? Click here to get yours exclusively at Walmart now!