Moms across the country are throwing out their babies’ beloved loveys, not because they want to, but because the stuffed animals are being recalled due to a potential choking hazard.


The line of plush toys marketed as Dr. Brown’s Lovey Pacifier & Teether Holders come with a silicone pacifier which can be secured to the toy by an attached ribbon and snap. Other pacifier or teething toys can also be attached.

“The ribbons that attach the plush toy to the teether or pacifier can fray and/or unravel after repeated use and create a potential choking hazard,” the company warns in a statement posted to social media, noting that the silicone pacifiers sold with the loveys are not impacted by the recall.

For more than 20 years, Dr. Brown’s has developed products that promote good health for baby – and we take that job very seriously. ⠀ ⠀ That’s why we’re voluntarily recalling all Dr. Brown’s Lovey pacifier & teether holders sold between August 2015 and March 2018. The ribbons that attach the plush toy to the teether or pacifier can fray and/or unravel after repeated use and create a potential choking hazard. The pacifiers included with the holder are not subject to this recall. ⠀ ⠀ We are committed to making this right, and encourage all consumers affected by the recall to first visit our website (click link in bio) for more details and to determine if their product is included in the recall.⠀ ⠀ https://www.drbrownsbaby.com/recall-lovey/ ⠀ ⠀ https://www.cpsc.gov/Recalls/2018/handi-craft-recalls-dr-browns-lovey-pacifier-teether-holders-due-to-choking-hazard⠀ ⠀ www.healthycanadians.gc.ca/recall-alert-ra…/…/66172r-eng.php⠀ ⠀ ⠀ Then, if affected, call us at 1-833-224-7674 between 8 a.m. and 4 p.m. Central Time, Monday through Friday. We’ll send a replacement Dr. Brown’s Lovey pacifier & teether holder, or, if preferred, a select Dr. Brown’s product of equal or lesser value. ⠀ ⠀ We sincerely apologize for any inconvenience this causes. If you have any questions or concerns, please don’t hesitate to reach out to us. ⠀

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The U.S. Consumer Product Safety Commission has received 67 reports of frayed ribbons with an additional two cases being reported in Canada. Thankfully, no injuries have been reported.

The loveys being recalled include giraffes, zebras, turtles, reindeer, frogs, deer and two styles of bunny. They were sold through Bed Bath & Beyond, H-E-B Grocery, K-Mart, Target, Toys “R” Us, Babies “R” Us, Walmart, Amazon and other retailers from August 2015 until this month for about $10.

About 590,000 were sold in the United States, with an additional 10,500 sold in Canada.

The recall is limited to certain lot codes, so if you’ve got a lovey, check the tag to see if it’s impacted. The following lots are: RICH0615, RICH0715, RICH0815, RICH1215, RICH0516, RICH0616, RICH0716; RICH1116, RICH1016, RICH0916, RICH1216, RICH0317, RICH0417, RICH0517, RICH0617, RICH0717, RICH0817, RICH0917.

If your child’s lovey is among the lots, stop using it and contact Dr. Brown’s parent company, Handi-Craft, to receive a replacement lovey or other select Dr. Brown’s merchandise of equal or lesser value.

The number to call is 1-833-224-7674.

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