Social media trends can be range from tame and entertaining to uncomfortable or even dangerous. The latest trend, the “TikTok egg crack,” involves parents cracking eggs on their toddler’s heads. It may sound benign, but when you watch the videos, it’s anything but.

It’s kind of like that trend where parents were slapping cheese slices on their babies’ faces, except this one actually seems to cause pain and humiliation in a lot of the kids involved. Because they’re self-aware enough to feel these emotions, it’s painful to watch.

Here’s a quick roundup of what the “TikTok egg crack” trend entails:

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New tiktok trend: Parents cracking eggs on their kids heads 😳😂 #crackingeggs #eggs #longervideos #funny

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Last week, Sarah, the woman behind the invaluable account “mom.uncharted” on TikTok, offered her thoughts on the “trend.”

“Yes I’ve been tagged in a few of these videos and I’ve seen it go two ways. One, the kid gets the egg on the head and they’re kind of confused, thrown off, think it’s a little funny. Then they move on. Or, they get the egg cracked on the head and they’re really upset about it and they freak out,” Sarah explained. 

Sarah’s “mom.uncharted” page is dedicated to calling out child exploitation and abuse on social media, and mostly consists of explaining why “sharenting” (the oversharing of personal content about children on social media) is incredibly problematic.

“[Are we] needing to post on the internet so bad because it is so consuming to be a part of our world?” Sarah asks in her response video to the “TikTok egg crack” trend. “And the dopamine hit, and the likes and views, that we now in 2023 are cracking eggs on our children’s heads in hopes that they have an entertaining reaction that we can post publicly online to entertain strangers? What are we doing? Why are we doing this?”

This parenting TikTok “trend” is similar to the “Meet Your Teacher” prank many parents were pulling on their children—the only lesson taught with that trend was that it’s OK to make fun of people over their looks and circumstances.

I could only stomach a few of the egg-cracking videos, because I don’t find anything even remotely funny about a child, excited to help Mom in the kitchen, looking bewildered, then hurt, then embarrassed because the person they trust more than anyone in the world is cackling into their iPhone camera over the harm they just caused their young child.

Ms. Rachel has an excellent response to the ‘egg-cracking trend’

“It’s so great to laugh and joke around with our little ones, and have fun and make memories. But we need to be mindful that we’re not causing any physical or emotional discomfort,” Ms. Rachel says in a new video about the trend.

“Little ones feel safe and secure when they can trust their parents, and so we don’t want to lose that trust,” she continues. “With the egg-cracking challenge, these little ones look so excited. Toddlers love helping to cook, they love helping in general. And then out of nowhere, they get hit with a hard egg. And then the little ones are like, ‘Oh, this was a safe and fun situation and now it’s suddenly something else.”

She also mentions that in a lot of the videos, the young kids speak up and mention that the egg-cracking hurt them, or they share how much they don’t like it—but when the parents are laughing, the kids know their concerns and pain aren’t taken seriously.

Please don’t be your child’s first bully. Because that’s exactly what this is—bullying. For the sake of content. It’s not only not funny (really, there are SO many ways to make funny and validating content for parents—this isn’t it), but it’s not at all OK.