Home / News / Viral & Trending The ‘Coastal Grandmother’ trend is the new aspirational vibe—here’s how to get it YouTube Here's everything you need to know about the Nancy Meyers-inspired social media aesthetic trend. By Cassandra Stone May 3, 2022 YouTube Rectangle We independently select and share the products we love—and may receive a commission if you choose to buy. Inside this article What is the "coastal grandmother," style you ask? I was a freshman in college the year Something’s Gotta Give came out, and I vividly remember my 18-year-old self vowing to attain the “coastal grandmother” aesthetic someday. You know the style—Diane Keaton’s white and neutral-toned sweaters, oversized-yet-perfectly-tailored button-downs, the whole Nancy Meyers kit and caboodle. (What can I say? I’ve embodied the spirit of a chic grandma my entire life.) Finally, finally, this style is having A Moment. The best part is you don’t have to be a grandmother to pull it off! Though I must say, I love it that we’re associating “grandma” with “stylish” and “trendy” because you don’t just become a fashionless frump as you age. View this post on Instagram A post shared by MHolmes The Thoughtful Eye (@cmwharf) You’ve probably noticed that TikTok and Instagram have been paying homage to the trend for weeks. Influencers and regular ol’ normies have been giving Diane Keaton cosplay left and right, and it’s everything. It’s also the perfect time of year to give this trend your best shot, which is why there is a variety of Effortlessly Chic Woman By The Shore clothes and accessories found at the end of this article. Related: These are the 8 most popular TikTok products for spring cleaning What is the “coastal grandmother,” style you ask? It’s linen shirts and/or pants. It’s lightweight cable-knit sweaters. It’s striped boatneck tops. It’s straw hats and rattan bags and leather-and-cork slides. It’s billowy dresses with chunky jewelry and a contrasting blazer. It’s crisp button-downs with the cuffs rolled up. It’s pretending you’re the type of woman who always has freshly-cut flowers on display and can wear white without spilling on it. It’s what Donna Karan’s Cashmere Mist perfume would be if it were a sentient being. This viral TikTok by Lex Nicoleta perfectly explains the coastal grandmother style and the entire vibe surrounding it. @lexnicoleta GRAN EXPLAINED #coastalgrandmother ♬ This Will Be (An Everlasting Love) [From “Bride Wars”] – Soundtrack Studio Band The best part about it is you don’t need a house in the Hamptons to look like you have a house in the Hamptons. (See Ina? If we save our money on store-bought vanilla, we can spend it on chunky, off-the-shoulder summer sweaters and wholesale handbags.) Related: 10 beach cover ups under $30 that we’ll be wearing all summer long There’s even a Spotify playlist dedicated to this cultural moment in time: You know what goes great with this playlist? A little online shopping. (A dash of chilled pinot grigio in an oversized stemless wine glass is preferred, but optional.) Below, find the perfect pieces of coastal grandmother fashion and even some home accessories to get on board with the Nancy Meyers/Diane Keaton/Meryl Streep vibe. J.Crew Boatneck T-shirt in classic stripe • $49.50 This is a classic summer staple no matter what the current trend is. Are you heading to the farmer’s market or to the boat club for an afternoon sailing excursion? It’s perfect for any and all occasions. SHOP Gap Cotton-linen wide-leg pants • $63.00 These pants are just as airy and comfy as they look. You can pair them with a tank and a straw hat or a sweater and some gold bangles. The best part is they’re pull-on pants—no zippers or buttons, just pure beachy comfort. SHOP Anthropologie Bali Circle Cross-Body Bag • $78.00 This is so much more than a straw bag—it’s a coastal (and summer in general) necessity. You can pack your favorite pair of oversized sunnies and a tube of sunscreen in this baby while you browse the fresh fruits and vegetables at your local outdoor market. (Or pretend to—the aesthetic is what really counts, here.) SHOP Banana Republic Oversized Poplin Shirt • $89.50 A crisp button-down shirt is a must-have. It’s great for casual occasions (it can always double as a beach cover-up) and can be spruced up for an evening dinner al fresco. SHOP Madewell Boardwalk post slide sandal • $59.50 Slip your sun-kissed tootsies into these perfectly coastal sandals and go buy all of the ingredients you’ll need for a Meryl Streep in It’s Complicated kind of feast (whether you cook it or not is up to you). SHOP Old Navy Straw sun hat • $12.00 Keep the sun off your face while keeping your coastal grandmother vibe in check. SHOP Lulu's Trendy ivory knit sweater • $49 For those windy summer afternoons or evenings when you’re curling up outside with your favorite book or enjoying a glass of wine with a friend (at the beach or on your porch, it doesn’t matter), this sweater is a must-have for the CG aesthetic. SHOP Draper James RSVP Button-front maxi dress • $66.00 The collar! The smartly belted but still relaxed tie waist! The tiered hem! Be still our coastal grandma hearts. SHOP Ralph Lauren RA5150 sunglasses • $47.50 You know what they say—the sun never sets on a coastal grandma. These chic tortoiseshell frames would make Miranda Priestly herself jealous. SHOP Uncommon James Boardwalk bracelet • $62 It’s all in the name! There’s nothing more classic than a chunky gold charm bracelet-style bracelet. Nothing says “I’ll take a bouquet of peonies and your best mascarpone” quite like a wrist donning this piece. SHOP Saint Holiday Lobby Caftan • $170 What else are you supposed to wear on a beach day in the Hamptons? Meet Saint Holiday’s Lobby Caftan. She’s breezy. She’s sophisticated. She’s the sarong’s more sophisticated sister and she cannot be stopped. SHOP Pom Pom at Home Carter bedding • $92.00 The coastal look isn’t just relegated to fashion, darlings. Your entire home can be as aesthetically pleasing as any Nancy Meyers film set in existence, starting with this relaxing bedding set. SHOP Kirkland's Blue and white toile pitcher vase • $49.99 Could there be a more perfect spot for your freshly-cut hydrangeas? I think not. SHOP Related Stories News “Pass the baby” anxiety: Why moms are setting boundaries this holiday season Viral & Trending This viral TikTok captures what it’s like to parent through exhaustion and mental health struggles Viral & Trending Reddit mom sparks Thanksgiving family drama after defending 4-year-old son’s painted nails Inside this article What is the "coastal grandmother," style you ask? The latest Style 10 wide leg pants that are almost as comfy as pajamas–but look way more polished Beauty & Style Shopping Guides Hanna Andersson’s new colorable pajamas let kids wear their art to bed Beauty & Style Shopping Guides Bye-bye diaper bag: Stylish totes for your next mom era Beauty & Style Shopping Guides These colorful sneakers are the easiest way to add some freshness to your fall wardrobe