The best Memorial Day sales for the entire fam have already started!

Memorial Day weekend is the official kick off for summer. And while we like to celebrate with backyard barbecues and time outside, it’s also a great weekend to snag a deal on summer must-haves. Need a new bike? We got you. Time to restock the kids bathing suits? Got you there, too. Desperate to get yourself a new mattress, but don’t want to pay full price? Fear not, we’ve still got you!

We checked in with our absolute favorite brands to find out what deals they’re offering, and we rounded everything up here to make shopping as easy as possible for you. Sales will be added throughout the week, so be sure to bookmark this article and come back regularly. It’s hard to believe that summer is nearly here!

Here are all the best online sales for this week and weekend. Happy Memorial Day, everyone!

Memorial Day Baby Sales

Calpak

Strand Duffle Sprout

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$110 $138

Save 15% on one of our fave diaper bags! It’s big enough to carry everything you need for an entire day out, ideal for having when you travel by plane, but also still super stylish and cool that it won’t interfere with your #OOTD. And we absolutely love how lightweight and comfy to carry it is!

Shop 15% off tons of other great Calpak styles as well!

 

SHOP CALPAK

Lalo

You may already know Lalo for their brilliant grow-with-me high chair and award winning play table and chair set– both of which are a minimalist parent’s dream come true. Launched by two dads in 2019, Lalo is on a mission to simplify the baby-stuff-buying process with thoughtfully designed products you actually want to have around.

From now until 5/31 take up to 20% off sitewide, including their freshly launched (and seriously stylish) kitchen tower!

SHOP LALO

ergobaby

3-in-1 Baby Bouncer

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$149.25 $199

From a newborn bouncer to a toddler chair, the Evolve™ 3-in-1 Bouncer is one of the most versatile pieces of baby gear you can buy. The cushions are soft, breathable and washable and it provides comfy, ergonomic support for even the tiniest babes. (After all, it was designed by a pediatric orthopedist.) When you need to get it out of the way, the bouncer folds flat for easy storage. Now through 5/30, save 25% with code BOUNCERMAY25

 

SHOP ERGOBABY

Guava

Roam Stroller

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$499.95 $649.95

A jogging stroller, but make it portable. The sleek Roam Stroller from Guava folds 50% smaller than traditional jogging strollers and stands on its own while folded to make storage easy-peasy. It’s not featherlight by any means, but certainly lightweight for a jogging stroller and boasts all the features of less portable models: a front wheel lock, independent suspension for a smooth ride, all-terrain airless bike tires and a handle bar that adjusts from 34” low to 45” high.

SHOP GUAVA FAMILY

Aden + Anais

Save up to 50% on bedding collection and super soft muslin essentials, including brand new spring/summer 2024 prints and Disney.

Baby Brezza

Save 20% on Baby Brezza’s innovative bottle feeding tech including one of Tan France’s parenting must-haves, the Formula Pro Advanced!

Baby Tula

Save 25% on Tula’s Hemp collection carriers including the summer adventure-ready Explore in the most on-trend mushroom print that we’re totally obsessed with. Use code HEMP-25 at checkout.

Britax

Save 20% on select car seats, strollers and travel systems

Cerebelly

Save up to 35% off your first three orders of brain-boosting first foods.  They’ve got a great collection of fruit and veggie laced flavors along with equally devourable “smart” bars for toddlers to tackle snack time like a pro.

Halo

Save up to 20% on select Halo best sellers, including the vibrating Bassinest Luxe which makes room sharing with your infant safe, comfortable and convenient. (Also, this is the first time it’s ever been on sale!)

Loulou Lollipop

Save 25% sitewide on sustainable baby and kid essentials from pajamas and swaddles to teethers and bibs.

Mori

Save 20% off sitewide on their super soft essentials, including bundles and outlet selections with code MEMORIAL20.

Memorial Day Health & Beauty Sales

Supergoop

Unseen Sunscreen

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$30.40 $38

Not only is this my favorite sunscreen, it’s one of my top five beauty products of all time. Like desert island-levels of must-have. The silky gel-like formula is unlike anything I’ve ever encountered, leaving a velvety finish that is somehow not at all drying. (Sorcery!) It leaves my skin perfectly primed for make-up and doesn’t come back to haunt me with grease or slippage when the temps rise throughout the day. It also blends seamlessly into all skin tones which (though all sunscreens should) is not often the case. I give it an 11 out of 10 and live in fear of it being discontinued. Hence, it’s always in my cart at sale time. And through 5/27 you can save 20% on all their award-winning SPF formulas including the kid-approved Play!

SHOP SUPERGOOP

Alleyoop

Save up to 30% off sitewide on their multifunctional beauty essentials. Efficient skincare routine, here you come!

Coco & Eve

Save 80% off (!) during Coco & Eve’s $10 Travel Must Haves Sale on Bali-inspired hair care, body care and accessories.

Dermstore

Shop 20% off favorites like the NuFace Mini starter kit and glowy MDSolarSciences sunscreen our commerce editor swears by and save on shipping until 5/31 (Dermstore rarely offers free shipping!) Use code SUN.

EllaOla

Save 25% on their gorgeous science-first baby and kids’ skincare products, developed by experts and beloved by Motherly editors. (And their belly oil is such a treat for pregnancy and postpartum!)

Mustela

Save 30% off sitewide on best-sellers like our editor-favorite sunscreen stick with code SAVE30

Naked Sundays

Save 25% sitewide on suncare meets make-up must-haves including the viral CabanaGlow bronze and illuminating SPF50 drops beloved by everyone from us to Suki Waterhouse.

Ritual

Save 20% off sitewide and 40% off bundles of their transparent (in more ways than one!) vitamins and supplements. If you’re pregnant or trying, their prenatal vitamin is one of our absolute faves. Or, for our skincare obsessed ladies, check out Hyacera which is changing the game!

Tubby Todd

Save up to 20% on gentle, effective baby and kid skincare including their beloved Everywhere Ointment which magically soothes everything from eczema to heat rash.

Memorial Day Clothing Sales

Forme

Power Bra

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$148 $185

After years of breastfeeding, hauling babies, sitting at a computer for hours on end and hunching over my phone like a human shrimp, my default posture isn’t exactly stellar. I’m also “I kinked my neck by sleeping funny” years old. In an attempt to right these wrongs, I tried out the Forme Power Bra, a viral posture-correcting bra designed by an orthopedic surgeon. (If it’s good enough for Taylor Swift to wear while training for her Eras Tour, it’s good enough for me.)

The design, which features six varied tension fabrics, gives you that constant reminder to roll your shoulders back and down–all while giving the appearance of your most flattering sports bra. Since it arrived a few months ago I’ve worn it for countless Pilates and HIIT classes and find it definitely helps keep me more mindful of my posture while I’m working out. It’s also one of few workout tops that doesn’t eventually give me a headache. But where I truly find it most helpful is wearing it while I’m working at my computer. If I can’t slump, I don’t slump. Most impressively, it improved discomfort I woke up with in my neck and back almost immediately. One downside? It’s spendy. But luckily it (along with everything else Forme has to offer) is currently on sale for 20% off with code MEMORIALSALE

SHOP FORME

Reef

Cushion Vista Hi

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$56 $70

Half the price of Birkenstocks and just as comfy, this best-selling style from Reef has been in our editor’s rotation for three summers straight. And it comes in tons of great colors! Shop 20% off this and other great styles, including one of our top Father’s Day picks–flip flops with a built-in bottle opener!

SHOP REEF

Andie

Milos One Piece

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$63 $90

It’s the perfect time to upgrade your bathing suit game! The sporty cum sexy styles from Andie are generally spendy but so worth the price. But that’s no concern this weekend when you check out the Sale on Sale selects like the Milos One Piece we’re so enchanted by.

SHOP ANDIE

Bare Necessities

Jump into summer with 40% off the best-fitting swimsuit you’ve ever worn. One pieces! Bikinis! Nursing-friendly suits! All in an inclusive range of sizes.

Beyond Yoga

Save up to 75% off all sale items including tons of styles from their cult-favorite Spacedye Collection which are so soft and supportive it’s impossible to want to wear anything else.

Carve Designs

Save up to 75% on bathing suits that don’t ride up, shorts you’ll want in every color and tons of other summer wardrobe essentials.

Everlane

Save 25% sitewide including new arrivals like the striped Weekend Tank Dress which can go practically anywhere.

Hanna Andersson

Take up to 50% off sitewide (and stack an additional 15% off with code 15FORYOU) including red, white and blue summer-holiday ready outfits that are perfect for parades, bbqs and fun!

J. Crew

Save 40% off summer styles for the entire crew (discount taken automatically) and an extra 60% off sale styles with code SUMMER

Madewell

Save 25% on summer essentials and take an extra 25% off sale with code LONGWEEKEND. Our pick? These comfy looking double strap leather sandals which are $35 dollars off!

Monica + Andy

Save up to 40% off sitewide, including new arrivals like the 4th of July baby overalls we audibly squealed about.

Old Navy

Save up to 50% on summer-ready styles from family swim to the ultra comfy dress we’ve declared THE dress of summer which is currently only $12 dollars. TWELVE!

Primary

Save 30% off colorful mix-and-match tees, tanks, shorts and babysuits

Universal Standard

Save 30% sitewide on everything from airy linen pieces perfect for any summer occasion to their uber popular Iconic Geneva Dress in sizes 00-40.

Memorial Day Home Sales

Burrow

For a limited time you can take up to 60% off innovative and modern furniture like the mid-century inspired Vesper Wooden Leather and Lounge Chair we’re crushing on.

ettitude

Save 30% off cozy bamboo and sustainable bedding and home goods

Lulu and Georgia

Save 20% off (including markdowns) on gorgeous furniture and accessories for indoors and out

Pottery Barn Kids

Save up to 60% off sitewide including discounts on summer supplies like rainbow sprinklers and personalized towels

Ruggable

Save up to 20% off sitewide on kid-friendly, machine-washable rugs with code MDW24

Sleep Number

Save 50% off Smart Beds, 20% off bedding and 30% off furniture 

Sunday Citizen

Save 20% off everything and up to 60% off sale items. Maybe it’s finally time to treat yourself to the most cloud-like, snuggly comforter?

Wayfair

Save up to 70% off furniture, rugs, home accessories and outdoor. Make your backyard the place to be this summer!

Memorial Day Kids & Lifestyle Sales

Mabel's Labels

Day Camp Label Pack

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$19.60 $24.50

Sending your kid to camp this summer and hope to have their belongings return at the end of each day? Two words: Mabel’s Labels. They stick incredibly well to everything from lunchboxes to swimsuits and never look raggedy even after countless rounds through the dishwasher or washing machine. And don’t worry about hand-me-downs. They easily peel off when the time comes to pass something on to the next kid. They’ve got tons of colors, designs and fonts to choose from too!

SHOP MABEL'S LABELS

ban.do

The colorful and eclectic wares offered makes ban.do one of our favorite places to snag a little treat–for ourselves, as gifts, whatever. Everything is 30% off right now, which makes it hard to know where to start. Vases that look like OJ cartons? Beach pouches to keep our sunny day needs neat and tidy? The cutest Baggu beach towels? Hard to say.

Maisonette

Save up to 40% off during their Memorial Day Sale and save an extra 10% off Sale with code EXTRA10 (Don’t miss the cutest swimwear for the pool days ahead!)

Mudpuppy

Save up to 60% off design-forward, eco-friendly games, books and puzzles the entire family will love. We’re kind of smitten with everything they’ve ever made, but you can’t beat their magnetic play sets for summer travel.

Target

Deals will change throughout the week, but right now you can shop some great deals on outdoor furniture, pet supplies, and summer gear for the entire family–including bikes!

Woom Bikes

Save up to 35% off select bikes and accessories including 15% off their award-winning (and Motherly-approved!) woom1 balance bike in the most springy shade of green.