It’s coming! Everyone’s favorite summer sale frenzy—Amazon Prime Day. Arguably the biggest sale of the year, this annual event has become our go-to time to stock up on things we’ll need throughout the year from gifts to cleaning supplies to big-ticket baby gear.

When is Amazon Prime Day 2024?

Amazon just announced this year’s sale is taking place on July 16-17, 2024, and like always, it promises to offer an overwhelming amount of steals and deals. That’s why we’re here to help. (They’ve also just launched Back to School and Off to College shopping guides featuring low prices on a wide selection of products for everything parents, students, and teachers need to ace the upcoming school season.)

We’re sussing out the best early Prime Day deals which you can shop right this instant, along with some tips and tricks for making the most of the 48-hour madness. We’ll be updating this list as more deals surface, so be sure to bookmark and check back regularly!

How to get the most out of Prime Day

Navigating this sea of sales can be super overwhelming. (We’re getting sweaty just thinking about it.) Deep breaths, friend. With a little prep work and planning, you can snag some great deals and even avoid panic-purchasing things you don’t need. (I’m looking at you, electric foot spa.)

Check your membership

Prime Day deals are reserved for members, so be sure you’re registered and logged in before you shop. If you’re not a member already, you can sign up here for a 30-day free membership to get in on the deals. (A membership also gets you access to Amazon’s streaming movies, shows and music.) What’s more, select new members will automatically receive a $10 shopping credit upon sign-up to use towards Prime Day shopping.

Make a list

There’s nothing like a discount to convince you something is a MUST HAVE. A porch full of boxes later you start to realize maybe you didn’t need that year’s supply of shower gel after all. The best way to avoid over-purchasing and make the deals work for you is to make a list. Stock up on the birthday and holiday gifts you’ll give this year, household goods you always need and big-ticket items you’ve been planning for (like a new TV or car seat). Stick to the list and don’t stress.

Stalk prices beforehand

I don’t want to burst anyone’s bubble, but not every sale is as it appears. It’s common for brands to jack up a price and show a discount that’s more or less what it sells for at other points throughout the year. If there’s something on your aforementioned list, check it out now and jot down the price so you can avoid what I call “strike-through blindness.”

Related: 9 smart (but hidden) ways to save money as a parent

Check out competitors

According to Kristen Gall, shopping expert and president of Rakuten Rewards, “A lot of stores will counter Prime Day with site-wide promotions, and these events may include a ton of items that are not on sale at Amazon. Look for exclusive offers from your favorite stores and brands—many offer special deals exclusively online, in their app or in-store. Spending time to research these different channels can make a huge difference in stacked savings. Stacking Cash Back at Rakuten with these deals (and using Rakuten’s browser extensions to make sure you never miss Cash Back at participating stores) is a great strategy. Also, get familiar with price matching policies at your favorite stores. Retailers know that competition is fierce, especially during this time, so a shopper-friendly price match policy helps customers shop with confidence and stay loyal.”

Track products and lightning deals

Lightning deals are promos that are only available in limited numbers for a short period of time. Aptly named, they can go pretty darn fast. If you want to be sure you don’t miss out, download the Amazon App to track upcoming deals and set it to notify you when that deal is about to begin. Sold out? See if there’s a waitlist option—if an item becomes available, you’ll be added to the line to be notified. (You can also sign up for text alerts from us and get our coverage delivered ASAP!)

What time does Prime Day start?

While we don’t necessarily condone middle of the night shopping, the official word from Amazon is that Prime Day kicks off at 12am PT/3am EST. But don’t worry. You don’t have to bask in the glow of blue light during that late night feeding to get the deals. They’ll roll in for a full 48 hours!

Early Prime Day Deals you can shop right now!

Best Early Amazon Prime Day Deals Overall

Amazon Basics 12-Pack Rechargeable AA NiMH Performance Batteries

Amazon Basics

12-Pack Rechargeable AA NiMH Performance Batteries

$17.34

If you’ve got kids, you know you can never have enough batteries. I mean, where do they all go? I feel like I buy a pack of these every Prime Day, not because they die but because they just seem to disappear.

Was $24.82, now $17.34

TickTalk5 Cellular Kids Smart Watch

TickTalk

TickTalk 5 Unlocked 4G LTE Kids Smart Watch Phone

$144 $159

If you’re not ready to give your child a smartphone but still want the convenience of keeping tabs and keeping in touch, we highly recommend the incredibly durable and dependable TickTalk. Connected to the AT&T or T-Mobile Network it offers video calling, voice calling, Wi-Fi calling, and messaging as well as GPS tracking and emergency SOS.

Was $159, now $144 with coupon

Bedsure Satin Pillowcase for Hair and Skin

Bedsure

Satin Pillowcase for Hair and Skin

$4.99 $11.69

With over 229K 5-star reviews and at the price of less than a latte, this satin pillowcase is a no brainer. It’s superb for both hair and skin and keeps up with styles we’ve paid a whole heck of a lot more for.

Tommee Tippee Insulated Sportee Water Bottle

Tommee Tippee

Insulated Sportee Bottle Pack of 2

$7.99 $12.99

Perfect for preschoolers, the durable, spill-proof sport sippies from Tommee Tippee are an awesome deal. They’re insulated to keep drinks cold and blessedly easy to clean. Price is for a pack of 2.

 

sparrow compact travel stroller Motherly

Munchkin

Sparrow Travel Stroller

$171.99 $219.99

The stroller that converted us to umbrella strollers. It’s insanely compact (like smaller than some diaper bags we’ve carried) with a 5-point fully adjustable harness system and plenty of storage as well.

Shark AI Ultra Voice Control Robot Vacuum with Matrix Clean Navigation

Shark

AI Ultra Voice Control Robot Vacuum with Matrix Clean Navigation

$299.99

A robot vacuum that listens better than anyone in our house? Sign us up. This highly-rated model from Shark gets high marks for its suction power on both hard floors and carpets as well as an easy-to-use app that maps your entire house.

Was $599.99, now $299.99

Dyson V8 Cordless Vacuum

Dyson

V8 Cordless Vacuum

$349.99 $469.99

If you’d rather go the real-deal route, you can snag Dyson’s popular V8 Cordless Vacuum for 26% off!

Was $469.99, now $349.99

SameBed Mattress Topper Queen

SameBed

Mattress Topper Queen

$38.99 $69.99

Sleeping arrangements fit for a Queen! This super plush mattress cover instantly upgrades any mattress and offers a layer of cooling breathability.

 

Bedsure Cooling Sheets Set Grey Motherly

Bedsure

Cooling Sheets Set

$35.99 $44.99

We’ve tried all kinds of sheets and can say with certainty that these perform better than some that cost four times as much. The bamboo fabric is silky and cool and they hold up beautifully wash after wash. They’re available in a range of colors with varying discounts.

 

Revlon One Step Volumizer PLUS

Revlon

One Step Volumizer PLUS

$38.19 $69.99

We loved the OG version but might love this updated model even more. Not only does it offer salon-worthy blow outs, it also costs a fraction of what you’d spend on the Dyson Airwrap.

 

Best Early Amazon Prime Kid Deals

Bravokids LCD writing tablet

Bravokids

LCD writing tablet

$13.99 $29.99

At home or on-the go, LCD writing tablets are an indispensable way to keep kids occupied without a screen. They can doodle, play drawing games and even practice their handwriting and erase it all at the touch of a button to start again.

Bentgo 2-in-1 Backpack & Insulated Lunch Bag Set With Kids Prints Lunch Box and 4 Reusable Ice Packs

Bentgo

2-in-1 Backpack & Insulated Lunch Bag Set With Kids Prints Lunch Box and 4 Reusable Ice Packs

$65.99 $102.97

Lugging both a backpack and a lunchbox can be a total PITA, especially when you weigh like 45 pounds. Instead, this high-quality duo keeps it all in one easy-to-carry pack. The top is a traditional backpack with plenty of space and organization for their schoolwork while the insulated bottom compartment easily houses their included award-winning lunch box container!

 

Bentgo Kids Prints 2-in-1 Backpack & Insulated Lunch Bag

Bentgo

Kids Prints 2-in-1 Backpack & Insulated Lunch Bag

$34.99 $49.99

You can also opt for just the backpack which comes in a ton of great patterns. (Note the lunch containers are sold separately.)

 

Melissa & Doug PAW Patrol Match & Build Mission Cruiser

Melissa & Doug

PAW Patrol Match & Build Mission Cruiser

$35 $59.99

Match, build, and play with PAW Patrol by using wooden character tools and hardware to piece together projects with this all-in-one Mission Cruiser. The pieces attach to each other, the sides of the cruiser and the work bench to offer lots of ways to play and collaborate with friends.

 

VISTOP Non-Slip Splash Pad

VISTOP

Non-Slip Splash Pad

$37.46 $49.95

It’s a splash pad, a sprinkler and a wading pool all in one! That’s right, a place kids of various ages can all play at once. Peacefully? Well, that’s debatable.

 

Soppycid Reusable Water Balloons

Soppycid

12-Pack Reusable Water Balloons

$21.99 $27.99

While a good old fashioned water balloon fight is one of the most fun summertime activities, it all comes to an abrupt end the second you ask your kids to pick up the mess. (Not to mention there’s a good chance those tiny colorful pieces end up in places they shouldn’t.) I’ve got three words for you. Reusable water balloons. The soft silicone design features embedded magnets around the rim that keep water inside. Then, ready, aim, FIRE! They burst open to soak the intended target. Not only are they better for the planet (and your sanity!), they’re also so much easier to fill than actual water balloons. Just dunk in a bucket and they seal themselves. No more “Mom! Will you tie this?” every 20 seconds. For that, we’d pay double.

 

Hide N Side Ball Pit and Tunnel

Hide N Side

Ball Pit and Tunnel

$64.95 $89.99

On a rainy day future you will think, “I’m the best, smartest mom in the entire world.”

 

Best Bounce House for Kids Little Tikes Jump n Slide Bouncer

Little Tikes

Jump n Slide Bouncer

$249.99 $309.99

Experience shows this bounce house is perfectly sized for two to three young kiddos. (One Motherly editor calls it “the best thing I ever bought my three kids.”) It inflates in seconds to have a large jumping area and fun slide. An opening in the back of the mesh enclosure will encourage kids to do loop after loop. In an online review, one parent called it a “nap maker” because of how it helps kids burn off energy—and I couldn’t agree more. Available now for less than $250, this bounce house will pay for itself time and time again.

 

Best Early Prime Day Baby Deals

Babo Botanicals Sheer Zinc Continuous Spray Sunscreen

Babo Botanicals

Sheer Zinc Continuous Spray Sunscreen

$13.82

Not only is Babo sunscreen a favorite among mamas with sensitive-littles, this particular formula is also Amazon’s pick for natural sunscreen. The zinc-based mineral formula is lightweight and all natural and even gets a perfect EWG score.

Was $22, now $13.82

Evenflo Pivot Xplore Wagon, one of Motherly's favorite wagons for 10-month-old baby development

Evenflo

Pivot Xplore Wagon

$319.99

A top-rated favorite, the Evenflo Pivot Xplore All Terrain Stroller Wagon isn’t just Amazon’s pick for stroller wagon, it also boasts a near perfect 4.8 star rating. Like the Veer, it’s rugged and ready for both urban and off-road adventures. All-terrain wheels that never go flat can conquer everything from wooded trails to packed sand while two generous UPF 50+ canopies offer shade at any angle. (We took it for a real test at the beach and it never once got stuck in the sand, even loaded with kids and towels!) But don’t worry that shade=stuffiness. The design incorporates a ton of breathable mesh which keeps air flowing while keeping harmful rays out. A shareable snack tray with two cup holders and a deep, roomy footwell keep littles happy and comfortable.

Was $399, now $319.99

Blissful Diary Baby Splat Mat

Blissful Diary

Baby Splat Mat

$14.99

Come for the earthy motif, stay for the reasonable price tag. This fabric mat from Blissful Diary is made to be wiped down easily and tossed into the washer when necessary. It also features anti-slip silicone dots on the underside and can be used on the floor or as a table cloth.

Was $24.99, now $14.99

BabyBuddha Portable Breast Pump

BabyBuddha

Portable Breast Pump

$149.99 $199.99

Conveniently portable and impressively compact, this hands-free breast pump is great for use at home and away. Many reviewers mention its suction power, which if you’re looking for a strong pump, you’ve come to the right place. It also gets high marks for its compatibility with a wide array of pump parts.

 

hiccapop omniboost

Hiccapop

OmniBoost Travel Booster Seat

$35.92 $44.99

This portable high chair is travel-friendly, super convenient and perfect for the beach or a weekend camping getaway. The safety harness keeps your baby secure while maintaining comfort. The chair also comes with extra “duck feet” for added stability. If your baby makes a mess, the seat cover is removable and washing machine-friendly. You can also put the removable tray in the dishwasher. And when you’re all done with the chair, simply fold it up and pack it away for next time.

 

Baby Delight Go with Me Uplift Deluxe Portable High Chair

Baby Delight

Go with Me Uplift Deluxe Portable High Chair

$49.98 $79.99

At home or on-the-go, this pop up high chair gives your baby their own portable throne. It’s the perfect thing to stash at grandmas!

 

Momcozy Baby Wrap Carrier

Momcozy

Baby Wrap Carrier

$33.99 $40.99

The perfect intersection of structured and wrap carrier! The Momcozy adjusts to a wide range of sizes and is super comfy for both babe and parent.

 

Skip Hop Baby Soother

Skip Hop

Baby Soother

$27.96 $45

As adorable as it is functional, the Skip Hop Owl Baby Soother is at once a nightlight, star projector and sound machine that plays both melodies and nature sounds.

 

Baby Trend Expedition Jogger

Baby Trend

Expedition Jogger Travel System Millennium White

$153.99 $249.99

With over 9K 5-star ratings, this car seat + jogging stroller combo is not only a great product, it’s a total steal as well.

 

Angelbliss Bedside Baby Bassinet

Angelbliss

Bedside Baby Bassinet

$169.99 $199.99

A bedside sleeper that helps you both get some safe, precious zzzs? Yes please.

 

Simmons Kids Room2Grow 2-in-1 Newborn Bedside Bassinet & Infant Sleeper

Simmons Kids

Room2Grow 2-in-1 Newborn Bedside Bassinet & Infant Sleeper

$109.99 $169.99

With both bassinet and sleeper modes, this bedside sleeper lasts throughout the entire first year.

Was $169.99, now $93.39

LÍLLÉbaby SeatMe Hip Seat All Seasons Ergonomic 6-in-1 Baby Carrier

LÍLLÉbaby

SeatMe Hip Seat All Seasons Ergonomic 6-in-1 Baby Carrier

$99.99

From infancy through toddlerhood, the LÍLLÉbaby SeatMe baby carrier will be your new bestie. In its full form you can easily carry your kiddo in front (both forward and inward facing) and on your back. Zip off the removable torso portion and you’ve got a low-pro hip carrier that also functions as a fanny pack. Brilliant!

Was $149.99, now $99.99

Cosco Simple Fold Deluxe High Chair

Cosco

Simple Fold Deluxe High Chair

$49.99 $59.99

With a compact, flat fold that stands on its own, this high chair is a great option for limited space.

Was $59.99, now $49.99

Ruvalino Diaper Bag Backpack

Ruvalino

Diaper Bag Backpack

$33.99 $49.99

Over 25K ratings suggest this affordable diaper bag is worth a look. It’s got insulated pockets, tons of storage and doesn’t even scream “diaper bag!”. Mamas rave about its stylish functionality and according to one reviewer, “This is my 4th child so I have had several bags from high end to non name brand and this is by far my favorite. I couldn’t love this bag more than I do.” It also comes in a bunch of great neutral colors to choose from!

 

Comotomo Baby Bottle

Comotomo

Baby Bottle 2-Pack

$20.29 $27.99

There are so many things to love about the Comotomo bottle. It’s made from silicone so it’s soft and squishy, mimicking mom’s breast and making it easy for little ones to grab and hold. The super-wide neck design means it’s simple and easy to clean—no bottle brush needed, you can just stick your hand right in there!

It’s microwave, dishwasher, and sterilizer-safe, and it’s got two built-in anti-colic vents with no extra parts. (Another win in the “easy to clean” department.) Win, win and win.

 

Best Early Prime Day Home And Kitchen Deals

Casper Sleep Original Pillow

Casper

Sleep Original Pillow

$49.99 $65

The OG pillow from the brand synonymous with sleep. With a microfiber fill and 100% cotton cover it comes highly recommended for every variety of sleeper.

SameBed Mattress Topper Queen

SameBed

Mattress Topper Queen

$38.99 $69.99

Sleeping arrangements fit for a Queen! This super plush mattress cover instantly upgrades any mattress and offers a layer of cooling breathability.

Stone Lain Brasa Modern Stoneware

Stone Lain

Brasa Modern Stoneware 16-Piece Dinnerware Set

$72.95 $99.99

A little bit rustic, a little bit farmhouse, the high-quality dinnerware from Stone Lain looks far more expensive than it is. It’s heavy and hard to break (a plus in my house!) and doesn’t seem to scratch or chip either. The 16-piece set is a bargain even at full price and includes four 7.76-inch salad plates, four 10.75-inch dinner plates, four 33.8fl.oz. pasta bowls, and four 25 fl.oz. round bowls.

Rienar Mushroom LED Night Light

Rienar

Mushroom LED Night Light

$5.99 $12.99

This sweet little night light adds a bit of fairy-like magic to those middle of the night bathroom adventures.

Amazon Basics Enameled Cast Iron Covered Round Dutch Oven,

Amazon Basics

Enameled Cast Iron Covered Round Dutch Oven

$30.41

Sure, you could spend 10x as much on a Le Crueset, but the truth is, you don’t have to. This enameled dutch oven can make the same incredible breads, stews, and soups as well as survive the apocalypse. And it comes in a ton of great colors as well!

Was $49.18, now $30.41

Instant Vortex Plus 6-Quart Air Fryer Oven

Instant

Vortex Plus 6-Quart Air Fryer Oven

$99.95 $169.99

Air Fryers have taken over the past few years and it’a no surprise, really. Their ability to deliver delicious, crispy meals without drowning in oil makes them ideal for quick family dinners and snacks. This particular model from the makers of the Instant Pot gets high marks (and over 14K 5-star ratings!) for ease of use and overall performance. Right now you can get it for $40 off.

 

Shark AV1010AE IQ Robot Vacuum

Shark

IQ Robot Vacuum

$339.99 $379.99

A vacuum that self-empties, drives itself and can be controlled by your voice or with your phone? Women’s bodily autonomy aside, it’s almost like we’re living in the future!

 

Casper Sleep Glow Night Light 2-Pack

Casper

Sleep Glow Night Light 2-Pack

$31.50 $35

It’s no surprise a brand that’s perfected the mattress also shines when it comes to nightlights. (See what we did there?) Casper’s back-lit design features an ambient light sensor automatically turns the night light on when the room gets dark as well as a motion sensor that gradually increases brightness with any nearby movement. 

 

Keurig K-Mini Coffee Maker

Keurig

K-Mini Coffee Maker

$59.99 $99.99

A single cup brewed directly into your to-go cup in minutes? Even Starbucks can’t do that.

Was $99.99, now $59.99

NutriBullet Single Serve Blender

NutriBullet

Single Serve Blender

$98.99

Smoothies, salsa, salad dressing…blend away and don’t worry about cleaning up a giant pitcher when you’re done!

Was $119.99, now $98.99

NETANY 24 Pcs Spice Jars with Labels

NETANY

24 Pcs Spice Jars with Labels

$29.99 $54.99

Best Amazon Prime Day health and beauty deals

MDSolarSciences Gleam and Glow SPF 50

MDSolarSciences

Gleam and Glow SPF 50

$25

As a commerce editor and skincare enthusiast, I test an embarrassing amount of products–and very rarely does a brand stand out to me the way MDSolarSciences does. Their entire product line is developed by a dermatologist and made in small batches and there’s not a single one I haven’t been totally smitten with. Not only that, but their Gleam+ Glow Sunscreen is hands down one of my skincare holy grails and my secret to dewy (but not greasy) skin. Trust me when I tell you it’s worth stocking up on!

Was $35, now $25

Smarty Pants Kids Multivitamin

Smarty Pants

Kids Multivitamin

$18.82 $26.49

One of our top picks for kids’ vitamins and Amazon’s best-selling multivitamin, the SmartyPants Kids Formula gummies contain 15 essential nutrients and best of all? Our kids actually want to to take them. (The toddler formula is on sale too!)

Was $26.49, now $18.82

seed synbiotic probiotic

Seed

DS-01 Daily Synbiotic Probiotic

$53.99 $64.99

This combination probiotic and prebiotic containing 24 clinically and scientifically studied strains was designed to promote whole-body health and comes highly recommended by Motherly’s own experts. (Save an extra 10% with subscribe and save!)

L’Oreal Paris Makeup Voluminous Original Volume Building Mascara

L’Oreal Paris Makeup

Voluminous Original Volume Building Mascara

$8.98 $10.99

This classic-for-a-reason mascara is not only my personal favorite, it’s also Amazon’s choice for volume and length mascara, with 66K+ 5-star ratings to boot. It’s dependable, it’s hard working and never leaves me with raccoon eyes. (Because lawd knows we don’t need any help in that department.

Was $10.99, now $8.98

Plantifique Foot Peel Mask

Plantifique

Foot Peel Mask

$13.59 $21.95

The slightly horrifying but oh-so-satisfying foot peels from Plantifique are my family’s current obsession. (And with over 28K 5-star ratings, it’s not just my house that’s on team Foot Peel!) Just wear the serum filled plastic booties for a little while and in about a week you’ll have the feet of a newborn baby. Though I must note as much as we love the results, look at the review photos at your peril.

 

BS-MALL Makeup Brush Set

BS-MALL

18-Piece Makeup Brush Set

$11.99

With over 28K ratings, this make-up brush set is called a “must-buy”, “soft, high-quality” and “an exceptional bang for your buck.” At less than a dollar a brush, we’d have to agree.

Was $25.99, now $11.99

hum by Colgate Smart Electric Toothbrush Kit

hum by Colgate

Smart Electric Toothbrush Kit

$69 $79.99

Want that fresh from the dentist feeling every day? The one, two punch of hum by Colgate’s electric toothbrush and app that guides you as you brush is just the ticket. (Check out the kid version on sale here!)

 

Oral-B Pro 5000 Smartseries Power Rechargeable Electric Toothbrush

Oral-B

Pro 5000 Smartseries Power Rechargeable Electric Toothbrush

$71.24 $99.94

Prime Day is the perfect opportunity to score a great deal on an electric toothbrush–and this may be the best one out there. At 30% off, it’s one of the most affordable Oral B models but doesn’t compromise power or features. According to 10K+ 5-star ratings, it comes highly recommended for its performance and battery life as well as the convenient bluetooth communication between brush and smartphone that provides real-time feedback on brushing habits.

 

Best Early Prime Day Fashion Deals

Baggallini Everywhere Bagg

Baggallini

Everywhere Bagg

$74.99 $110

With its spacious design, water-resistant and machine-washable fabric and plethora of organizational pockets, this bag is ideal for momming, traveling, and everything in between. Seriously, it’s like the Mary Poppins of purses–just check out the photo reviews!

 

Teva Women's Midform

Teva Women's Midform

Women's Midform Universal

$39.83

Need a sandal that doesn’t miss a beat from beach to errands? The Teva Midform Universal has been a classic for eternity because it’s just that good. The basic black is currently on sale for 34% off (and they last for ages!)

Was $60, now $39.83

Ray-Ban Limited Edition Aviator

Ray-Ban

Classic Polarized Aviator Sunglasses

$163

For the trendsetting mama with an eye for timeless style, Ray-Ban’s classic aviators are a guaranteed slam dunk. They’re perfectly on point for every occasion and let’s be honest–that shape can really work wonders for concealing the fact she’s slept a collective 12 hours all week.

Was $213, now $163

A version of this story was published June 16, 2021. It has been updated.