The most practical Target collab ever? Meet the limited-edition Bullseye Bogg Bag

Let’s have a real talk about what’s happening in the world of ridiculously practical mom gear. Target just dropped a collab with Bogg Bag, and while it might seem silly to get excited about a tote bag, hear me out—because this one’s actually worth knowing about.

For the uninitiated, Bogg Bags are those washable totes you’ve probably spotted at every pool, beach, and soccer practice. They’re basically the bag equivalent of that viral Stanley cup, and there’s actually a good reason they’ve developed such a following. They’re genuinely useful in that “where has this been all my life?” kind of way.

The Target Bogg Bag collaboration features Target’s bullseye logo on a red Bogg Bag, available in both the Original ($100) and Bitty ($60) sizes. Yes, these are investment prices for what’s essentially a foam tote. But here’s why they’ve earned their spot in the mom-gear hall of fame: they’re made from the same material as Crocs (fashion questionable, comfort undeniable), completely washable (because life with kids is messy), and they stand up on their own (no more bag collapse in the trunk). They even come with matching zip pouches that snap inside, which is the kind of thoughtful detail that makes a difference when you’re juggling, well, everything.

Look, in the grand scheme of things, this is yet another mom product. But it’s one of those rare finds that actually delivers on its promises to make life a little easier. It’s like when you discover a genius snack container that actually doesn’t spill, or lounge sets that are secretly pajamas but look presentable enough for school pickup—sometimes the simple solutions are the best ones.

So consider this a heads up from your mom friend who likes to share the good stuff. The Target Bogg Bag collab will likely sell out fast because that’s just how these things go. But whether you snag this version or just file away the regular Bogg Bag info for future reference, it’s worth knowing about. Because sometimes the best mom hacks come in the form of a washable tote that can handle whatever chaos your day brings.

Target x Bogg Bag

Bullseye Totes

SHOP ORIGINAL

SHOP BITTY