Everything You Need to Shop at the Primary Sale

Primary’s baby and kids clothes are up to 40% off right now🙌

From sweatshirts to dresses, leggings to jackets, everything is on sale for as low as $9.

By Sara Goldstein Updated January 19, 2022

When you’ve got little ones, every season change comes with a wardrobe overhaul. Even if they haven’t outgrown everything from the year before, chances are what’s left is stained or worn out. Hand-me-downs are awesome, but a bonkers sale is even better.

Primary to the rescue! The no-words, no-logos, only-fun-colors brand is chock full of sweatshirts, pants, dresses and even outerwear in sizes infant to big kid 12—and a big chunk of their inventory is on major sale now. We’re talking jammies for $9, puffer coats for $34.50 and leggings for $10.50 Because if we’ve got to restock our kids closets, we might as well do it during a warehouse sale, right? Right. (And though the pickings for summer pieces are slim, it’s worth a scroll!)

Check out our favorite Primary sale pieces below, or see everything that’s on sale here .