Our favorite wardrobe basics are 30% off during Primary’s birthday sale–and here are our top picks

Thicker than other baby legging styles, Primary’s hold up really well through the crawling phase. We also love the wide waistband that doesn’t roll down.

Primary’s Baby One-Piece Rash Guard checks all the baby swimwear boxes. The amount of coverage it provides plus the UPF 50+ fabric means you don’t have to baste them in sunscreen. It’s also nice and lightweight so it dries quickly when it’s wet and keeps them cool when it’s dry. Plus, with details like a long front zipper and snaps at the crotch, diaper and wardrobe changes are easy-peasy. Oh, and it holds up long enough to be handed down–multiple times. Win, win, win!

We’ve tested a lot of baby sun hats over the years and consistently point to Primary as a top pick. The brim is wide enough to block a substantial amount of sun from their face, but doesn’t obstruct their view to the point of frustration. (After all, the best hat is one they’ll actually keep on their head.) It also does a great job of protecting the back of their neck while the breakaway chin strap keeps it on without rubbing their sensitive skin. We also love how lightweight it is. Even after a swim sesh, it dries super quick!

Baby summer wardrobe, solved! These comfy one-pieces are soft and light and get them dressed in one fell swoop. They also hold up to incessant washes without fading, pilling or losing their shape. And they come in stripes!

The stacked savings on these organic cotton footies is too good to pass up. They’re lightweight and stretchy and come pre-washed so you don’t have to worry about them shrinking after a single wear.

The swim trunks from Primary are an absolute standout. For starters, they’re lightweight and quick-drying. They also have sun protection, a comfy waistband and a functioning drawstring. The price point is totally reasonable and the come in a wide range of colors that mix and match perfectly with their rash guards. But the best part? Instead of meshy underwear which can be a bother, they’re equipped with super comfy knit boxer briefs which don’t ride up and offers a lot more protection from chafe and sand. Mind blown!

We love the fit, feel and quality of Primary’s organic cotton jammies (well, more accurately, our kids do). Let’s just say there have been plenty of weekend and summer days where they’ve been worn around the clock.

The best part about these 100% cotton terry shorts isn’t the fit (which is relaxed and comfy), or the fact they’re incredibly durable (we’ve handed them down at least twice), or that they come in 16 great colors. It’s that we can finally wear them, too!

My now-teenage daughter lived in these dresses through elementary school. The classic shape allows for everything from scooter riding to relentless twirling, with pockets for carrying all the necessities. (And by “necessities” I mean whatever trash they find on the playground.) Layer them up with long sleeves or leggings and they can go season after season for well over a couple years.

Leggings are another wardrobe staple my kids really put to the test. And each and every pair from Primary survived her hard-wearing beatings long enough to be outgrown and hit the giveaway pile instead of the trash. They have a wide waistband and smooth, flat seams so kids stay cozy no matter what antics they get up to.

As a self-proclaimed T-shirt enthusiast, I’ve tested many over the years and the truth is, it’s a difficult product to get right. That said, Primary has easily landed a spot in my top three. I love the fit which is loose but not baggy and looks perfectly polished when tucked in. The cotton slub fabric is soft and comfortable with a texture that elevates it just enough to feel like you’re put together–not just wearing the shirt you wore to bed. Between the cut, the sleeve length and the collar, it’s just a perfectly feminine but laid-back tee I want to procure in every color. Honestly, it’s a 10/10, no notes!

Comfy enough to bum around the house, but stylish enough to wear out of it, the Adult 24/7 Jogger is another standout from the Primary adult collection. The cotton french terry is nice and lightweight–the kind of pants you want to pull on at the beach when the sun goes down and the air cools. I’m a petite 5’2″ and the XS fits great without being too baggy or frumpy–something that I struggle to find with many jogger styles! (And there’s a sweatshirt to match if you’re a set kinda gal.)

A cozier fabric than the joggers above, the Fleece Sweatshirt is an instant favorite. The brushed inside is impossibly soft and stays that way even after washing. It’s become my morning go-to when dashing out the door for Pilates!