Since the launch of their Beauty Bar in 1957, Dove has been committed to caring for women. Through programs like their Self-Esteem Project which helps young people overcome body image issues and build positive body confidence and their Real Beauty Campaigns , they’ve consistently worked to nourish women and their families in ways that go far beyond skincare.

More than just creating a line of amazing products, Baby Dove is also working to close the gap in care and health outcomes for Black mothers and their babies. In partnership with Black Mamas Matter Alliance (BMMA) , they’ve just launched the Black Birth Equity Fund which starting today through the end of the year allows Black birthing people to apply for direct, one-time grants up to $1,300 to help cover the cost of doula services .

Why? The United States has the highest maternal mortality rates in the developed world, and that’s in large part due to the high mortality rates among Black mothers. According to the Centers for Disease Control and Prevention, approximately 700 women die each year , and within that number, Black women are three times more likely to die from pregnancy-related issues. We’re failing Black mothers and it’s time to get things right.

“For too long, Black moms have not received the care they deserve throughout their pregnancy journey and the consequences are significant. As a brand born to provide care to new families, we believe we have a responsibility to take direct action, utilizing our platform to amplify awareness of this crisis. By consulting with a number of experts and leading advocacy groups, like BMMA, during the Black Birth Equity Fund’s development, we were able to better understand the scope of the needs and where we can make immediate impact,” says Sally Brown, Global Director for Baby Dove.

Along with the program launch, they’ve also released a full range of skin and hair products specifically developed for babies with melanin-rich skin and coils, curls, and waves. Hypoallergenic and made with naturally derived ingredients like coconut oil, almond oil, calendula, chamomile, and oatmeal each of the products is formulated to help retain natural moisture and keep skin and hair healthy and soft. The products can be found exclusively at Walmart and on Walmart.com

Black expectant moms: Visit BabyDove.com/BlackMaternalHealth to apply for the direct, one-time grant (for up to $1,300) through the Black Birth Equity Fund.

Shop Baby Dove Melanin-Rich Skin and Curl Nourishment Collection below!

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