The Easter Dress—so iconic it deserves to be capitalized. As the second child with an older sister, 90% of my clothes were hand-me-downs, but the Easter Dress stood out as the one outfit I eagerly anticipated each year. It symbolized new beginnings, the arrival of spring, and usually coordinated with my sister, creating a picture (both literally and figuratively) of sweet, matching siblings who would *never* squabble over Easter eggs. Jokes aside, shopping for a new Easter outfit became a cherished tradition, solidifying core memories around the joy of selecting and wearing these special garments.

Now, with two girls of my own, shopping for the “Easter Outfit” evokes a spectrum of emotions—nostalgia for my own childhood, excitement for seeing my girls’ faces light up when they twirl around in frilly matching frocks, and a sentimental realization that we are right in the middle of creating memories that are all too fleeting. I find myself doing everything I can to hang on to these sweet moments. That’s where Janie and Jack comes in. 

As a modern brand with an eye for putting charming twists on classic silhouettes, Janie and Jack is the go-to for creating everlasting memories. With delightful details, fresh florals and head-to-toe accessories, Janie and Jack’s new Spring 2024 collection blooms with timeless elegance, outfitting your kids for everything from Easter brunch and egg hunts to garden parties and polished play dates.