What does a backpack, a bowl of spaghetti, the color green and “an old man who doesn’t remember where he left his pants” have in common? They’re all Halloween costume requests I’ve fielded (and in some obvious cases, ultimately declined) over the years. I’m not crafty in any way and I’m sure it comes as no surprise that you can’t roll up to Spirit Halloween and pluck any of these brilliant ideas off the shelf. (You can’t even find them on Amazon and they sell everything!) However, if I had known about the Primary Costume Concierge, I may have been able to pull off that bowl of spaghetti costume after all.

Primary, our go-to for affordable basics has become the unofficial Halloween costume destination as well. Not only do their colorful kids’ clothes make the perfect base for practically any costume your kiddo can dream up, but their free (!!) Costume Concierge service is available to help you with even the most head-scratching stumpers. To use the service, you can call or text 1-833-DIY-EASY or send an email to DIYEasy@primary.com with your craziest requests.

Primary has also become the most incredible source of Halloween costume inspiration. Parents who are far more creative than I lean on their blank canvas basics to scheme up some of the best looks for the entire family. Their creations aren’t just totally mind-blowing, they’re pretty sustainable as well. After all, according to the National Retail Federation (NRF), Americans will spend over $4 billion dollars on costumes this year and the sad fact is that most end up in landfills eventually. While you can always use a plain sweatshirt after the holiday passes, there’s not much use for a polyester CoComelon costume. (They actually have the instructions to DIY it here!)

Need some Halloween costume inspiration? Check out the impossibly cool ideas from Primary’s DIY catalog. From pop culture icons like Harry Styles or David and Alexis Rose and Disney-inspired looks to storybook heroes like taco loving dragons, we seriously can’t pick a favorite.

Bob’s Burgers!

Ted Lasso

Seinfeld. GET! OUT!

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