Home / Entertainment / What To Watch Sesame Street launches new videos promoting COVID vaccinations Sesame Street Elmo and friends are doing their part to explain the vaccination process—and why it's so important. By Jamie Orsini May 14, 2021 Sesame Street Rectangle Our friends on Sesame Street are doing their part to promote the coronavirus vaccines. Sesame Workshop, the nonprofit educational organization behind the beloved children’s show, has partnered with the Ad Council, COVID Collaborative and the CDC to launch a series of public service announcements to educate adults about COVID-19 vaccines. “Getting back to the activities children and families love starts with grownups getting vaccinated,” said Samantha Maltin, EVP and Chief Marketing Officer, Sesame Workshop. “Together with the Ad Council and COVID Collaborative, and with help from the Sesame Street Muppets, we can harness the power of Sesame Workshop and the reach of the Ad Council to help adults understand why it’s important to get vaccinated, where to learn more, and how to build hope for sunnier days ahead.” One of the videos features a fun take on Billie Holiday’s “I’ll Be Seeing You.” The Sesame Street gang is featured in a montage of all the group activities they’ve missed during the pandemic, and the Letter U makes the classic feel new again by singing along. Two videos feature Elmo and his dad, Louie. In one, they discuss “feeling hopeful and excited” that many adults are being vaccinated. They talk about getting back to in-person visits with some of their favorite people, like Abby Cadabby, Cookie Monster, and Elmo’s Nana. In another video, Louie explains that he got vaccinated against COVID-19 so he can stay healthy and protect his family. Sesame Street: Feeling Hopeful with Elmo and Louie | PSA www.youtube.com The campaign also features resources in English and Spanish for caregivers about the vaccination process and how to discuss it with children. It’s all part of the “It’s Up To You” education initiative, aimed at building confidence in the COVID-19 vaccines. “It’s understandable for Americans to have questions about the vaccines. That’s exactly why we created ‘It’s Up To You,’ to arm people with the facts so they can make informed decisions for themselves and their families,” said Lisa Sherman, President and CEO, the Ad Council. “Now, in collaboration with Sesame Workshop and the Sesame Street Muppets, we’re able to reach new audiences of parents and caregivers with heartfelt and informative content that will help us all get back to the people and moments we miss.” Just one more reason to love Sesame Street. Related Stories What To Watch ‘Bluey’ is back—everything to know about the upcoming minisodes available this fall Our Partners From on-screen adventures to playtime magic, “Unicorn Academy” delivers the extraordinary this summer What To Watch Here’s the first trailer for ‘Moana 2’—and it’s everything The latest Health & Wellness New report shows daycare centers weren’t Covid transmission hubs after all News Free at-home Covid tests are coming back—here’s how to get them Covid Covid vaccine doesn’t increase early miscarriage risk in men or women, study finds Children's Health Large study shows effects of Covid vaccine in pregnancy on newborns