The Cool Down

The Cool Down is America's first mainstream climate brand, encouraging and empowering Americans to make transformative choices for themselves and the planet. The Cool Down's content on the web, Instagram and TikTok makes climate content relatable, accessible, actionable and fun.

Beauty

Here’s how to donate old mascara wands to help wildlife in need

Mascara wands’ bristles are perfect for grooming, cleaning, and treating the fur and feathers of rescued animals.

Home

Father-son project explodes into multi-city company that hauls away your hard-to-recycle items

“Interest has only increased and made us even more passionate about our mission to divert as much as we can from landfills.”

Life

The dark truth about what really happens to your online returns

Your online returns might not be headed where you think they are.

Beauty & Style

This CEO got hooked on the thrill of vintage shopping—now she’s overhauling the industry

The average person wears something just seven times before it goes in the trash — Shilla Kim-Parker wants to fix that.

Home

5 ‘energy vampires’ to unplug right now to save on energy

Save money by doing nothing but pulling the plug.

Life

Here’s a simple way to turn your old sneakers into actual cash

When you get your check, you’ll also receive a sustainability impact report.

Style

TikToker demonstrates genius hack for making tight jeans fit perfectly: ‘Trust the process’

Altering a pair of jeans to be more wearable means wasting far less water on producing denim.

Life

What is ‘Wishcycling?’ TikToker warns against habit that ruins your recyclables

Have you ever thrown a movie theater drink cup into a recycling bin? If so, you might be a victim of wishcycling.