Motherly + Target

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12 overlooked baby gear items to add to your registry

Here's to thinking ahead, mama

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The best baby registry is at Target—here’s why

Three words: free welcome kit

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Target’s baby registry is the easiest one our editors ever used. Here’s why

Target won our hearts by saving our valuable time and money.

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These 10 baby gadgets will make your life so much easier

Two words: smart swing

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We researched the top 10 items you need for your registry and here are the winners

Consider these essentials.

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These 10 registry products will last from the newborn stage through toddlerhood

One beautiful word: convertible

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These are the 25 most popular baby registry products at Target

Thousands of mamas give these items their stamp of approval.

Registry

Baby registry 101: Your step-by-step guide

Make the baby registry of your dreams with this primer.

Registry

10 incredible products our editors wish they registered for the first time around

Hindsight is 20/20

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My village lives far away—but my Target baby registry helped them support me from afar

Virtual support was the next best thing to in-person hugs.

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That’s what I’m talking about

How to survive & thrive with a 10-month-old baby.

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Look how far we’ve come!

How to survive & thrive with a 12-month-old baby.