Aliza Friedlander

Aliza Friedlander is a former morning show producer turned stay at home mom turned communications agency founder. She has three daughters and is the founder of Freed Up Communications. In 2023, Aliza found out she was positive for the BRCA 1+ genetic mutation and underwent a prophylactic bilateral mastectomy. She now spends her time raising awareness around breast cancer and breast cancer vaccine clinical trials through her work with the Cancer Vaccine Coalition.

Motherly Stories

I was at high risk for breast cancer. Here’s what I decided to do about it

It took me over 10 years to get the courage to test myself for BRCA 1. And less than 3 months to take action once I got the results.

Two-Month-Old Baby Sleep Guides & Schedules

How much sleep does an eight-week-old baby need?

Expert guidance tips on your newborn's sleep schedule.

Three-Month-Old Baby Sleep Guides & Schedules

How much sleep does a 10-week-old baby need?

Expert guidance tips on your newborn's sleep schedule.

Baby

How much sleep does a nine-week-old baby need?

Expert guidance tips on your newborn's sleep schedule.

Nutrition

Here’s how to make that viral feta pasta healthier so you can feel really good about it

These healthier spins will make you feel better about trying the tasty trend.

Work & Motherhood

6 lies I believed about going from stay-at-home to working mom

#3: That my kids would feel neglected.

Career & Money

I’m a SAHM and I don’t want to go back to work because I’m afraid I won’t be supported

Pandemic or not, I'm not clamoring to go back.

Parenting

8 lies I believed about what parenting in a pandemic would be like—until we all lived it

#2: That I would be ready to send my kids back to school when it became a possibility.

Baby Feeding Guides & Schedules

5 lies I totally believed about breastfeeding

#3: That you can eat whatever you want.

Entertainment

This Netflix meditation series calmed my anxiety and kicked off my family’s meditation journey

Here's some beneficial screentime.

Entertainment

‘Full (and Fuller) House’ might be the perfect family sitcom

Watching it with my kids brings me right back to my childhood.

Entertainment

The Babysitters Club is helping me and my daughters get through this pandemic

It's a show we all excitedly want to watch together.