Target’s baby registry is the easiest one our editors ever used. Here’s why

You don’t have to guess

Whether you’re new to parenthood or are expanding your family, there’s always the unknown element about what you really need. And who has time to scour reviews of every single product? With Target’s baby registry, you don’t have to guess or spend hours doing research since their expert team has already curated lists with the best items .

You can explore nursery favorites to create your own cohesive collection of furniture , fitted crib sheets , swaddles and more… or tailor your search to filter items by ratings or price. You can even shop the Baby on a Budget checklist . Since it’s Target we’re talking about, you can trust they have extensive insights from other mamas.

The deals keep coming

Registering for a Target baby registry comes with tons of perks, but it’s easier than ever to gain even more discounts. By also signing up for Target Circle, you can take advantage of a Year of Exclusive Deals, which includes discounts on must-haves like diapers and formula. As the name suggests, this perk will take you through a full calendar year, after your baby’s arrival.

The prices are (truly!) unbeatable—and that’s before you add 15% off

When it comes to registering at Target, there’s also a little something in it for you: The two 15% off coupons from the Year of Benefits program allow you to purchase any items left on the registry within eight weeks of your baby’s expected arrival and for a year afterward.

With Target’s price match guarantee, you don’t have to spend time shopping around for the best deal. If there is a better price either on Target’s website or with a major competitor (like Amazon, buybuy BABY, Walmart or more), Target will honor the lower price.

Returns are a breeze

When you register with Target, you don’t have to spend time stressing about whether the items will work for your family. If you change your mind, you can return or exchange unused items for up to one year after your expected due date. The online return process is also extra simple: Just print a free return label and ship it off for a refund.

There are picks for every lifestyle

Unlike some registry checklists that seemingly assume all mamas have the same needs and interests, Target created lists to suit everyone. It’s so easy to mix, match, explore and discover, especially because Target’s universal registry even allows you to add items from other retailers. You can even keep items on your registry hidden if you don’t want to share them with the world… and then apply one of two completion coupons to score 15% off when you purchase it yourself!

It’s just as easy for gift-givers to use

With Target’s great price points and group gifting function, your friends and family can pick gifts that fit into their budgets. Instead of one person shouldering the cost of a big ticket item (like a crib or stroller), multiple people can contribute to the expense—so you end up getting a gift you’re eyeing without one person taking on the entire cost.

We just love their exclusive baby brands

Not only does Target have the best baby gear items from national brands, they also have amazing in-house brands like Cloud Island and Cat & Jack. The cohesion of Target’s designs makes it easy to customize the nursery of your dreams or get a jumpstart on your baby’s amazing wardrobe.