New campaign celebrates beauty of postpartum bodies for Mother's Day

New campaign celebrates beauty of postpartum bodies for Mother’s Day

Personal care brand Billie is challenging "snap back" culture in new series of photographs.

Well aware of the undue expectations and pressure that society places on new mothers to “snap back” to their pre-baby body, Billie , the personal care and body-brand, has commissioned a series of portraits of mothers that both celebrates and normalizes their postpartum bodies. Shot by acclaimed Spanish photographer and filmmaker Camila Falquez , each photo exudes strength and raw beauty, and perfectly captures Billie’s core values as a “champion of womenkind”.

Danielle Wilson, who was featured in the campaign with her daughter Zoie, tells Motherly, “Celebrate your postpartum body, mamas. It’s the vessel that supported and nourished beautiful new life. I wholeheartedly recommend that every mother look in that mirror or smile at that camera, gaze at each dip and curve, and acknowledge that you are more than enough, you are a gorgeous warrior, and to never forget it. Give yourself grace during the fourth trimester and beyond, and enjoy the journey of transformation, mind, body and spirit.”

This Mother’s Day, perhaps it’s time to begin thinking about how society treats mothers , starting with the way we are expected to look postpartum. Our recent State of Motherhood Survey results show that mothers do not feel supported in their communities and by society as a whole. That has got to change, and I appreciate a company like Billie doing their part to elevate this important conversation.