Heads up, mamas: Disney+ prices are going up

Disney+ is getting a little more expensive for subscribers.

As of today, the monthly price is going up by $1. For all bills going forward, subscribers will be charged $7.99 per month.

Annual subscriptions are also increasing from $69.99 to $79.99. Bundle packages, which include Disney+, Hulu, and ESPN+, are going up by a dollar a month as well.

This is the first time Disney+ has raised prices in the U.S.

“We also believe we have the opportunity to increase Disney+ pricing given the additional value we will be adding to the service,” the company’s chief financial officer Christine Mary McCarthy explained in December.

The price hikes were announced as the streaming giant unveiled a packed slate of upcoming offerings from Disney, Pixar, and Marvel.

Since its launch in November 2019, more than 100 million subscribers have signed up for Disney+. With the pandemic shuttering movie theaters for months, the streaming site began releasing some brand new movies. Soul dropped on Christmas Day, and Pixar is also planning to release another new one, Luca, this summer.

Disney+ has also been offering Premiere Access for some brand new movies. That model gave subscribers the option to pay $29.99 to watch films like the live-action Mulan remake, as well as Raya and the Last Dragon weeks early (Raya will be available to all subscribers on June 4).

Disney+ is planning to offer Cruella with Premiere Access in May. The live-action film stars Emma Stone as the iconic 101 Dalmations villain Cruella de Vil. For the adults, Marvel’s Black Widow will also be offered with Premiere Access in July.

Parents may not be thrilled to see a higher price on their next bill—but the huge slate of kid-friendly content may make it a little easier to stomach.