Advertise with Motherly

Women-centered and expert-driven, Motherly is a lifestyle platform empowering mothers to thrive with trusted content, innovative product solutions, and a supportive community. Motherly engages an audience of 40 million+ moms each month with Webby award-winning videos, podcasts, on-demand parent education classes, content, and a highly-engaged social media community.

Reach

A multi-platform brand engaging 40MM+ moms every month, wherever she is consuming content.

SITE

monthly page views

0 MM+

SOCIAL

social followers

0 MM+

PODCAST

downloads to-date

0 MM+

VIDEO

monthly video views

0 MM+

EMAIL

opt-in subscribers

0 K+

Our Mission & Who We Are

Motherly is a modern, digitally native wellbeing brand inspiring and guiding women on their unique journeys, side by side with her.

Our mission is to empower today’s modern mom to thrive, providing expert information, an inspiring community and thoughtfully curated products.

Who is the Motherly Woman?

She is an educated, dynamic, digitally-native, multidimensional woman who is redefining motherhood alongside a new generation of women. She trusts Motherly as the leading destination to find expert, evidence-based information, mom-to-mom inspiration, and woman-centered support for the whole journey of motherhood. From mental health to her finances, from parenting tips to work/life balance—Motherly supports every aspect of her life. Because motherhood is a whole-life transformation, and Motherly is the only destination that is there for all of it.

She’s educated & employed

82%

of Motherly moms are college graduates or above

85%

of Motherly’s audience work full-time or part-time

50%

of Motherly’s audience have HHI $100K+

47%

of mothers are the primary breadwinner in their house making 50% or more of their HHI

She’s diverse

44%

of Motherly women identify as multi-cultural or minority.

over 1 in 4

Motherly women are LatinX

14%

Motherly women identify as Black and/or African American

nearly 20%

identify as Asian/ Native Hawaiian/ Pacific Islander

She’s a mom

25%

of Motherly readers are pregnant or likely to become pregnant

95%

of Motherly readers have a child aged 0-5 years

67%

of Motherly readers have a child aged 6-12 years

85%

of moms make household purchase decisions

In Good Company

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Let’s connect! Our team creates unique, compelling opportunities across social media, video, podcasts, content, newsletters, and more for our partners to engage, influence, and captivate our powerful audience of women looking for support, solutions, and brands they can trust. Join us.